first eCRM for eCommerce

Send SMS to customer!

Send SMS to customer!

Possibility of bulk SMSs is a very applicable and useful marketing channel which helps to be successful in today’s, yet mobile world. This should not be surprising – open rate in the case of SMS messages stays at the level of 98% and this within three minutes after the transmission! Isn’t it impressing? As we all know, smartphones rule the mobile market today, and adjusting to it is nowadays in fact the necessity of virtually any company. There is no mercy here. No other tool provides such excellent effects as the transmission of SMS making […]

Exit Pop-ups – the difficult art of retaining customers

Exit Pop-ups – the difficult art of retaining customers

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than “Pop up? Never heard of it”) would be: “It’s an annoying popping up window”. Exactly. You would think that exit pop ups are just like intrusive flies circling around our head – i.e. that they irritate everyone. But is that really the case? Does every user have to feel irritation at the very sight of a popping up notification box? We will try to convince you, that a well-designed pop up provides great benefits. […]

Loyalty programs for e-commerce

Loyalty programs for e-commerce

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further (and preferably regular) purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now. Why is it worth to have a loyalty program in e-commerce? A loyalty program is a way to build a stable relationship with the clients, to support the sales processes, and also an effective marketing tool to promote your products. […]

Three steps towards a smooth CRM implementation for e-commerce

Three steps towards a smooth CRM implementation for e-commerce

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data. A good example is in the ecommerce market – an ecommerce CRM allows users to access information about their customer’s shopping habits, as well as offering added functionality like marketing automation. As with any CRM, there’s an implementation phase and in order to make the process of implementing your ecommerce CRM as smooth as possible, you should consider the following steps: Migrate […]

Get ready for GDPR

Get ready for GDPR

What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement of such data. GDPR repeals the directive in force since 1995 on the protection of personal data and introduces as a rule one system of personal data protection in the European Union. GDPR provides for the member states some freedom […]

What is deep learning and how you can use it?

What is deep learning and how you can use it?

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on videos sent, and – similarly – text recognition from audio files. What is it in the deep learning that a tech giant buys startups for so much money? The deep learning is one of the fastest growing branches of artificial intelligence. It involves creating neural networks, i.e. such information systems, whose design and function resembles the work of the human brain. Neural networks […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

edrone Marketing Machine

edrone Marketing Machine

Imagine that you don’t have to filter the content, select your gender, favorite brands or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right? How it all began, or the creation of the marketing machine In the beginning there was darkness… Well, this is not entirely true – but from the perspective of today’s technology, all the marketing tools from the last decade or two seem like ancient […]

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image. And although much has already been said on this issue, many companies still do not exactly know how to use storytelling. Today we will answer a few important questions. Why is it worth to invest in this tool? What are the benefits for your brand? And how did it happen that certain stories can affect huge crowds of people? Storytelling is […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

By Daniele Zedda • 18 February

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