first eCRM for eCommerce

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

edrone Marketing Machine

edrone Marketing Machine

Imagine that you don’t have to filter the content, select your gender, favorite brands or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right? How it all began, or the creation of the marketing machine In the beginning there was darkness… Well, this is not entirely true – but from the perspective of today’s technology, all the marketing tools from the last decade or two seem like ancient […]

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image. And although much has already been said on this issue, many companies still do not exactly know how to use storytelling. Today we will answer a few important questions. Why is it worth to invest in this tool? What are the benefits for your brand? And how did it happen that certain stories can affect huge crowds of people? Storytelling is […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

Cross-selling, or: “Do you want fries with that?”

Cross-selling, or: “Do you want fries with that?”

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information “Customers who had bought this product also bought…” with some pictures of recommended products. Among them, you notice a footwear cleaning fluid. “Suede can be tricky to keep clean” – you think, so you add the product to the basket and finally leave the store with two products. Or perhaps you can recall a situation where you bought one thing, finalized […]

Will the robots take over the world?

Will the robots take over the world?

We like to be afraid. And we like to complain a bit as well. We wring our hand on the decreasing popularity and utility of craft professions, regardless of our age we miss the days gone by – when people were kinder to each other and the grass was greener. STOP! We all know that, right? But the vision of the future doesn’t necessarily have to be that dark. Quite the opposite – it can look very bright, and it’s all thanks to… robots! Our friend Robot Bobby, Robbie, Rob – call him whatever you […]

How to create an engaging newsletter from A to Z?

How to create an engaging newsletter from A to Z?

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that. It even shouldn’t – we will not get anything out of sending thousands of messages that nobody will pay any attention to. We will only lose a lot of time and energy. It has been estimated that about 120 business emails per person are sent each day, and this is a number that […]

Automate, customize, and sell more

Automate, customize, and sell more

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate marketing in an online store? Marketing automation really pays off. Marketing automation systems offer a number of tools that allow you to effectively engage the users, to bind them to a given brand and, consequently, to increase sales in e-stores. […]

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves? What does a smartphone have to do with the landing on the moon, and could machines be smarter than humans? How has the technology changed over the last decades? I remember how even recently while watching science fiction movies I looked in disbelief at the technologies presented in such films. It seemed improbable that our lives could look […]

Pop-up not so black, or how to use it without putting off your customers

Pop-up not so black, or how to use it without putting off your customers

If pop-ups have so far been associated with intrusive advertising, it’s time to change that way of thought, because they can be a very useful tool. Learn how to use popups to expand your newsletter database, as well as what Google thinks about them and how they affect eCRM. Probably most of us know what pop-ups are. We see them on the Internet every day. The history of pop-ups dates back to the end of the twentieth century. It is then that they appeared for the first time, during the Internet boom. At first, they […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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