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How transactional email campaign proved to be zillion times better than a newsletter? – Bulk and Transactional Case Study.

How transactional email campaign proved to be zillion times better than a newsletter? – Bulk and Transactional Case Study.

A one thousand times higher effectiveness than newsletter? Welcome to the world of the big data. The article presents data showing what can be achieved by using a marketing automation system. React to customers’ behaviours in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on the knowledge about customers? Marketing communication with customers brings measureable benefits for an e-shop, but one has to know how to conduct it. A common way used by online shops is to send a newsletter to customers […]

Product recommendations – deal with it!

Product recommendations – deal with it!

Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customised to their needs. The article discusses how to make recommendations to customers of an e-shop on the basis of purchases made by other customers.   Artificial intelligence not only in the movies If you have not watched the 2015 film Ex Machina yet and you like SF films, I strongly recommend going to see it. I will not reveal too much by […]

A/B tests. How to make it reasonable?

A/B tests. How to make it reasonable?

Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. Learn more about what else is worth paying attention to when planning and administering tests.   What are A/B tests? They are a tool that allows us to compare two versions of a given solution and to evaluate which one brings better results. Testing can be applied to emails sent to our customers (see: Image 1), the layout […]

Technomarketing. Be like Amazon and Zalando!

Technomarketing. Be like Amazon and Zalando!

Your online store is a technology company and not a trading company! Buzz words such as customer intelligence, deep learning, big data, and machine learning are more or less the synonyms of artificial intelligence. All of them concern issues related to the processing of vast amounts of information that are available at our fingertips. Until recently, the challenge faced by retailers was to move their trade to the internet. Today, the chance for retailers selling online is to use marketing automation and big data to build a technology company. The fact that marketing automation and […]

Stand out from the crowd

Stand out from the crowd

#CustomerSuccess is a series of interviews with the owners or managers of the largest and fastest growing eStores. The interviews are devoid of marketing noise so that the readers can learn first-hand how people working in eCommerce built their position and achieved success. In the interviews they reveal i.a. what they put emphasis on in customer service and how they acquire new customers, and, above all, how they activate regular or previous users of the store platforms. They talk about the greatest sins of eCommerce Managers and the challenges facing the industry. Stand out from […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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