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Send SMS to customer!

Send SMS to customer!

Possibility of bulk SMSs is a very applicable and useful marketing channel which helps to be successful in today’s, yet mobile world. This should not be surprising – open rate in the case of SMS messages stays at the level of 98% and this within three minutes after the transmission! Isn’t it impressing? As we all know, smartphones rule the mobile market today, and adjusting to it is nowadays in fact the necessity of virtually any company. There is no mercy here. No other tool provides such excellent effects as the transmission of SMS making […]

Exit Pop-ups – the difficult art of retaining customers

Exit Pop-ups – the difficult art of retaining customers

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than “Pop up? Never heard of it”) would be: “It’s an annoying popping up window”. Exactly. You would think that exit pop ups are just like intrusive flies circling around our head – i.e. that they irritate everyone. But is that really the case? Does every user have to feel irritation at the very sight of a popping up notification box? We will try to convince you, that a well-designed pop up provides great benefits. […]

Loyalty programs for e-commerce

Loyalty programs for e-commerce

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further (and preferably regular) purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now. Why is it worth to have a loyalty program in e-commerce? A loyalty program is a way to build a stable relationship with the clients, to support the sales processes, and also an effective marketing tool to promote your products. […]

Get ready for GDPR

Get ready for GDPR

What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement of such data. GDPR repeals the directive in force since 1995 on the protection of personal data and introduces as a rule one system of personal data protection in the European Union. GDPR provides for the member states some freedom […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

edrone Marketing Machine

edrone Marketing Machine

Imagine that you don’t have to filter the content, select your gender, favorite brands or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right? How it all began, or the creation of the marketing machine In the beginning there was darkness… Well, this is not entirely true – but from the perspective of today’s technology, all the marketing tools from the last decade or two seem like ancient […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

Cross-selling, or: “Do you want fries with that?”

Cross-selling, or: “Do you want fries with that?”

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information “Customers who had bought this product also bought…” with some pictures of recommended products. Among them, you notice a footwear cleaning fluid. “Suede can be tricky to keep clean” – you think, so you add the product to the basket and finally leave the store with two products. Or perhaps you can recall a situation where you bought one thing, finalized […]

Will the robots take over the world?

Will the robots take over the world?

We like to be afraid. And we like to complain a bit as well. We wring our hand on the decreasing popularity and utility of craft professions, regardless of our age we miss the days gone by – when people were kinder to each other and the grass was greener. STOP! We all know that, right? But the vision of the future doesn’t necessarily have to be that dark. Quite the opposite – it can look very bright, and it’s all thanks to… robots! Our friend Robot Bobby, Robbie, Rob – call him whatever you […]

How to create an engaging newsletter from A to Z?

How to create an engaging newsletter from A to Z?

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that. It even shouldn’t – we will not get anything out of sending thousands of messages that nobody will pay any attention to. We will only lose a lot of time and energy. It has been estimated that about 120 business emails per person are sent each day, and this is a number that […]

By Daniele Zedda • 18 February

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