For a long time, e-commerce companies have used a marketing strategy based only on attractive photos, without major concerns with product descriptions. But the internet is very dynamic.

The challenges we’re facing should not, at any point, shadow the light of hope and calmness. At edrone, we strongly believe that the existence and the work of e-commerces throughout the world are proving to be a safe haven for our most valuable asset: health.

Let’s welcome a new customer on board — Leifheit! This German brand is best known for their household products which they have been selling through distributors in a B2B model since 1959. After 60 years, they have started to sell their products directly to consumers through their online store, adding a new distribution channel to […]

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or […]

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them.

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now.

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data.

What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement […]

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on data sent…

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence.