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Case study · FashionAutomationOn-siteCampaigns

Maylily: Quality that builds trust. 21,150 new subscribers in a year

Thanks to well-matched automations, the store built recognition and won the trust of demanding customers.

Maylily
PLN 678,500

thanks to the Newsletter sign-up scenario

PLN 306,460

thanks to the Viewed Products scenario

21,150

new subscribers in 2023

Brand story

Maylily was founded by a couple of young parents who wanted to create children's products made from high-quality materials and with their own style. In 2012 it was hard to find a range that met both conditions. At first the store was a small business, and from the start the owners made sure the products were made in Poland.

We created a locally operating company built on three pillars: production in Poland, high quality and sustainable development. Our number of customers keeps growing, and their excellent opinions about the products confirm that we are doing good things.
Katarzyna Mitas
Owner at Maylily

Challenges

01
Creating a brand and building recognition
02
Winning the trust of a demanding customer group
03
Convincing customers of a higher price that matches the quality

The secret of success and results

PLN 678,500 in revenue thanks to the Newsletter sign-up scenario

For confirming the newsletter sign-up, in most emails Maylily offers new subscribers ebooks about children’s topics, and sometimes adds attractive discounts.

See: Welcome new subscribers
80.92%
Open Rate
39.25%
Click Rate

21,150 new subscribers in 2023

Maylily takes care both of gaining new subscribers and of keeping the ones it has already won, through carefully planned newsletter sends.

See: Email and AI newsletters
13,840 → 34,990
subscribers within a year
~253%
list growth

Almost 45% of new subscriptions thanks to pop-ups

The pop-ups contained a newsletter sign-up form. Users were encouraged by an attractive discount they could get in return.

See: Pop-ups
~45%
of those who clicked signed up for the newsletter

PLN 306,460 thanks to the Viewed Products scenario

The scenario sends a message with personalised product suggestions after a store visit, when the customer left without buying.

See: Viewed products
PLN 306,460
of revenue that could have been lost

Average order value

Creatives built in the system raise the average cart value in the online store.

41.5%
of orders thanks to edrone features
PLN 647.53
AOV in 2023
edrone is a convenient and intuitive system that genuinely increases revenue in our online store. We also really appreciate the very good and efficient contact with customer support and the shared search for effective solutions.
Katarzyna Mitas
Owner at Maylily
Podcast “Kierunek e-commerce” with Katarzyna Mitas (YouTube A5d8qqpOKM8)

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