Month: March 2017

Transactional marketing that brings real money to your business

Transactional marketing that brings real money to your business

Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on the knowledge about customers? The tools available to marketers are becoming more sophisticated. As a result, the customers are more satisfied, because instead of unsolicited mass e-mail, they receive messages that they may relate to and which are of interest […]

By edrone
You’ve got mail, or eCommerce Newsletter

You’ve got mail, or eCommerce Newsletter

We send marketing newsletters in order to increase sales. Learn how to achieve that goal thanks to personalized content and messages tailored specifically for eCommerce. The newsletter is one of the basic tools used by marketers. The first email message was sent by Raymond Tomlinson in 1971. Since then electronic messages went through an enormous evolution. We send marketing newsletters to our clients in order to generate traffic and increase our sales. The intentions of the marketers have not changed over the years. One thing that has changed is the form – currently, the message […]

Why have we established a new product category – eCRM?

Why have we established a new product category – eCRM?

We’ve taken the risk and decided to create a new product category, but at the same time we’ve opened ourselves to an incredible opportunity of entering the market with the first ever boxed SaaS solution for e-commerce. We’ve been tempted by the latter. “If you cannot be first in your category, setup a new category” That’s what the Law of Category says (“The 22 Immutable Laws of Marketing”, Al Ries and Jack Trout). We’ve decided to use it when boldly entering the market with our product – eCRM, a first CRM dedicated to e-commerce. The […]

By edrone

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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