Month: April 2017

5 benefits, that a wishlist brings to online stores

5 benefits, that a wishlist brings to online stores

These days, a great majority of Internet users checks reviews of individual shops before buying from them. Internet users compare different offers to find the most attractive ones. Getting a customer to visit our website is not enough to convince them to conclude a transaction. We need to look after our customers at all stages of the purchase process, also after the sale. This article will tell you what a wishlist is and what role it plays in the sale process. The e-commerce sector is growing dynamically, as more and more online stores are being […]

By edrone
7 useful tips on how to get started with marketing automation

7 useful tips on how to get started with marketing automation

Thanks to the computer relieving us of some tasks, marketing automation is not only a time-saving measure., but it also allows performing tasks which would not be possible without technology, including sending personalized product recommendations. What should you remember about before getting started? Marketing automation system won’t do everything for you. As a marketer, you will still have to plan client communications strategy. However, thanks to marketing automation the delivery of your messages will become far easier, as the system will send them automatically, at a time prearranged by you. This article will show you […]

By edrone
Teach a machine to be a marketer

Teach a machine to be a marketer

Is it possible to create customized recommendations for e-store customers without personal contact? Yes, it is, thanks to artificial intelligence. Find out what machine learning is and how you can use it in your e-business. See that the latest technologies are at your fingertips. When shopping online, customers consult other users and compare the offers of different stores, and their communication requirements are very high. Retaining a customer takes more than mass communication in the form of traditional newsletters; we should communicate with each recipient personally. Knowing the user’s profile and behavior well, we are […]

By edrone
Customer Intelligence – how well do you know your clients?

Customer Intelligence – how well do you know your clients?

Ignoring the knowledge of users visiting your e-store, you lose 90% of your revenue. Find out how to get to know your customers and use this knowledge to drive effective marketing and sales. Knowing the target audience is the basis for effective marketing. If you have an online store, you need to have knowledge about your customers: what they like, what products they are interested in and what type of wallet they have. All this to offer them the right products at the right price range. In an online store, you do not have personal […]

By edrone

By Daniele Zedda • 18 February

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