Month: May 2017

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves? What does a smartphone have to do with the landing on the moon, and could machines be smarter than humans? How has the technology changed over the last decades? I remember how even recently while watching science fiction movies I looked in disbelief at the technologies presented in such films. It seemed improbable that our lives could look […]

By edrone
Pop-up not so black, or how to use it without putting off your customers

Pop-up not so black, or how to use it without putting off your customers

If pop-ups have so far been associated with intrusive advertising, it’s time to change that way of thought, because they can be a very useful tool. Learn how to use popups to expand your newsletter database, as well as what Google thinks about them and how they affect eCRM. Probably most of us know what pop-ups are. We see them on the Internet every day. The history of pop-ups dates back to the end of the twentieth century. It is then that they appeared for the first time, during the Internet boom. At first, they […]

By edrone
A client has abandoned a shopping cart in your online store? Find out how to recover it

A client has abandoned a shopping cart in your online store? Find out how to recover it

Shopping carts are abandoned in all online stores. It’s a problem that we cannot completely prevent and which is influenced by a number of factors. You can, however, minimize this phenomenon through an appropriate UX of your store, and with the help of systems such as marketing automation and eCRM you can recover up to 30% of abandoned shopping carts. The phenomenon of customers abandoning their shopping carts is very common and we are not able to completely prevent it. Systems such as eCRM and marketing automation provide us with scenarios that are able to […]

By edrone
10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

By edrone
edrone set off to conquer Europe and beyond; how are they doing?

edrone set off to conquer Europe and beyond; how are they doing?

Over the last 2 months, edrone have visited 4 cities in Europe, all thanks to their expansion of the global company. Why did we decide to participate in foreign fairs? How much does it cost and is it profitable? And finally the most important question, is it worth it? Why do we go to fairs? We have found a way to conquer foreign markets! Our goal is to move from Krakow and speak to clients in all major countries in the world. Participation in foreign fairs allows meeting people with whom we can scale our […]

By edrone

By Daniele Zedda • 18 February

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