Month: June 2017

Cross-selling, or: “Do you want fries with that?”

Cross-selling, or: “Do you want fries with that?”

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information “Customers who had bought this product also bought…” with some pictures of recommended products. Among them, you notice a footwear cleaning fluid. “Suede can be tricky to keep clean” – you think, so you add the product to the basket and finally leave the store with two products. Or perhaps you can recall a situation where you bought one thing, finalized […]

Will the robots take over the world?

Will the robots take over the world?

We like to be afraid. And we like to complain a bit as well. We wring our hand on the decreasing popularity and utility of craft professions, regardless of our age we miss the days gone by – when people were kinder to each other and the grass was greener. STOP! We all know that, right? But the vision of the future doesn’t necessarily have to be that dark. Quite the opposite – it can look very bright, and it’s all thanks to… robots! Our friend Robot Bobby, Robbie, Rob – call him whatever you […]

How to create an engaging newsletter from A to Z?

How to create an engaging newsletter from A to Z?

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that. It even shouldn’t – we will not get anything out of sending thousands of messages that nobody will pay any attention to. We will only lose a lot of time and energy. It has been estimated that about 120 business emails per person are sent each day, and this is a number that […]

Automate, customize, and sell more

Automate, customize, and sell more

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate marketing in an online store? Marketing automation really pays off. Marketing automation systems offer a number of tools that allow you to effectively engage the users, to bind them to a given brand and, consequently, to increase sales in e-stores. […]

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By Daniele Zedda • 18 February

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