Month: August 2017

Loyalty programs for e-commerce

Loyalty programs for e-commerce

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further (and preferably regular) purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now. Why is it worth to have a loyalty program in e-commerce? A loyalty program is a way to build a stable relationship with the clients, to support the sales processes, and also an effective marketing tool to promote your products. […]

Three steps towards a smooth CRM implementation for e-commerce

Three steps towards a smooth CRM implementation for e-commerce

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data. A good example is in the ecommerce market – an ecommerce CRM allows users to access information about their customer’s shopping habits, as well as offering added functionality like marketing automation. As with any CRM, there’s an implementation phase and in order to make the process of implementing your ecommerce CRM as smooth as possible, you should consider the following steps: Migrate […]

Get ready for GDPR

Get ready for GDPR

What is GDPR and should we be afraid of it? GDPR is a general resolution on personal data protection. Its rather lengthy name is the Regulation (EU) No 2016/679 of the European Parliament and the Council dated 27th April 2016 on the protection of natural persons’ data in accordance with personal data processing regarding free movement of such data. GDPR repeals the directive in force since 1995 on the protection of personal data and introduces as a rule one system of personal data protection in the European Union. GDPR provides for the member states some freedom […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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