Month: October 2017

Omnichannel, the new direction in e-commerce

Omnichannel, the new direction in e-commerce

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them. The main assumption of omnichannel involves interweaving the sales channels. The name is not accidental – in Latin omni means “everything”. And customers want this “everything”. And they are greedy in this desire. They want the goods that they choose to always be available, in […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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