Month: January 2018

From a lead to a loyal customer. A tale in three acts.

From a lead to a loyal customer. A tale in three acts.

For lack a better word, the term “lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer? Act 1. Lead on the horizon A lead appears when interest in the product occurs. Let’s take a moment to go back offline and into traditional commerce. Picture a passerby who simply passes a storefront and does not even look at the shopwindow. And then another passerby […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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