Month: November 2018

Dawn of communication apps? A new toy for e-commerce.

Dawn of communication apps? A new toy for e-commerce.

We all know what Text Messaging is and we know how to use Chat and Messaging apps. E-commerce is adopting those two channels however both have its drawbacks. Text messaging is limited by the number of signs you can use and the fact it is accepting only text, no rich media. It is fairly expensive in comparison to other communication means as far as business usage is concern. Messaging apps are great in terms of communication however you need to be either connected to messenger solution or download an app. There are also some security […]

Why should you start segmenting your customers now?

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]

By Daniele Zedda • 18 February

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