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Where on-site marketing starts?

Where on-site marketing starts?

  I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we? Where it exactly begins?  Some sources say that on-site marketing is every action, you’re making to raise the chance for conversion. Speaking that, we should also include the whole of UX obviously, along with UI, as it is the part of UX practices. Well, it looks like on-site marketing is… webpage itself? With […]

Customer Care in the Age of Digital Technologies

Customer Care in the Age of Digital Technologies

Understanding the importance of customer care in the digital age and how you can improve your eCommerce with it is a game-changer for your business. It is no secret that serving customers well should be the priority of any eCommerce that wants to increase its sales, have a good reputation with customers, and a prominent position in the market. However, with the evolution of technologies and new functionalities coming to the market, this has even more importance now. In this scenario, Customer Care — in other words, the way customers are served when they interact […]

Cross-selling for eCommerce: How to Sell More to the Same Customers

Cross-selling for eCommerce: How to Sell More to the Same Customers

You may not remember but you have already been convinced to buy a product through cross-selling. One company that does this very well is Amazon, both on its product and checkout pages, with the section “People who viewed this also viewed” — dedicated to products related to what the customer is looking for. This sales modality, in addition to increasing the profits of your e-commerce, should be done to solve the customer’s dilemmas and improve the shopping experience across your communication channels (website, social media, email). In this article, you will see what cross-selling is, […]

The Hidden Power of Newsletters:  E-mail Marketing is better than never 

The Hidden Power of Newsletters: E-mail Marketing is better than never 

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email marketing — literally. These companies are certainly leaving tons of money on the table. Why? Because Email Marketing is still the best option to increase your customer retention. Of course, social advertising is crucial to bring more (good and qualified) leads, potential customers to your business. However, the retention game is still more effectively played on the personalized Email Marketing field.  You are probably thinking: “Email is old school; people are no […]

Black Friday 2019 – What actually has happened?

Black Friday 2019 – What actually has happened?

Another Black Week is in the books, but the emotions are still flying high. Some of the stores have extended their promotions until the end of this week, nonetheless, we can already analyze the results of shopping event of this year. The presented stats are based on data coming from our customers. So what then? Was Black Friday 2019 another record, or not? As marketers, we are obliged to say: it depends! 😉 On what? Let’s set up some basics first: Every opened and active shop has a chance to notice significant income during this […]

10 Facebook Ads campaigns for eCommerce that you have to try!

10 Facebook Ads campaigns for eCommerce that you have to try!

Many online shops are starting to expand their brand awareness through advertising campaigns exclusively within Google, which is a big mistake. To disregard the power of Facebook Ads can be a hiccup, especially in some industries. A well thought through and effective campaign on Facebook or Instagram can generate a high return on investment. I will present 10 Facebook Ads campaigns which can be a great success! The article is very inspiring, you won’t find detailed information here about how to conduct a given scenario step by step, but you will get to know a […]

Master your target audiences

Master your target audiences

Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages. The role of a marketer is to choose the right channel, the one which will work best for a given “mission.” It’s indeed undeniable, right? Well, very often, marketers decide on several systems for entirely different reasons – they’re easy to use or, even worse, they’re popular. In the best case, they are driven by the popularity of the channel among the target group. In the worst case, by acknowledgment among […]

Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called “psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality. The British philosopher Gilbert Ryle described this position as a “Ghost in the Machine.” The machine is, of course, the body, while the spirit is the collective mind, soul, and intelligence of the individual, which makes us unique and efficient. Without the “spirit,” the machine is nothing more than a passive tool that only works when someone requires, it is […]

B2B or B2C? Why not both?

B2B or B2C? Why not both?

Let’s welcome a new customer on board — Leifheit! This German brand is best known for their household products which they have been selling through distributors in a B2B model since 1959. After 60 years, they have started to sell their products directly to consumers through their online store, adding a new distribution channel to their well-established B2B model. Currently they employ over 1100 people and have customers in 80 countries. We’ve teamed up with e-point to help them in digital transformation process.  „When a company has been operating successfully in B2B model for so […]

Do you know what your champions think?

Do you know what your champions think?

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which is the frequency of purchases, and Monetary meaning how much has the customer spent at our online store to date. It allows us to assess the customers, as well as his or her needs and expectations in terms of the […]

By Daniele Zedda • 18 February

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