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Do you know what your champions think?

Do you know what your champions think?

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which is the frequency of purchases, and Monetary meaning how much has the customer spent at our online store to date. It allows us to assess the customers, as well as his or her needs and expectations in terms of the […]

Dawn of communication apps? A new toy for e-commerce.

Dawn of communication apps? A new toy for e-commerce.

We all know what Text Messaging is and we know how to use Chat and Messaging apps. E-commerce is adopting those two channels however both have its drawbacks. Text messaging is limited by the number of signs you can use and the fact it is accepting only text, no rich media. It is fairly expensive in comparison to other communication means as far as business usage is concern. Messaging apps are great in terms of communication however you need to be either connected to messenger solution or download an app. There are also some security […]

From a lead to a loyal customer. A tale in three acts.

From a lead to a loyal customer. A tale in three acts.

For lack a better word, the term “lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer? Act 1. Lead on the horizon A lead appears when interest in the product occurs. Let’s take a moment to go back offline and into traditional commerce. Picture a passerby who simply passes a storefront and does not even look at the shopwindow. And then another passerby […]

Omnichannel, the new direction in e-commerce

Omnichannel, the new direction in e-commerce

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them. The main assumption of omnichannel involves interweaving the sales channels. The name is not accidental – in Latin omni means “everything”. And customers want this “everything”. And they are greedy in this desire. They want the goods that they choose to always be available, in […]

Three steps towards a smooth CRM implementation for e-commerce

Three steps towards a smooth CRM implementation for e-commerce

CRM is growing as an industry, and with this rapid growth, software is being adapted to fit the demands of companies who have more specific requirements when it comes to managing customer data. A good example is in the ecommerce market – an ecommerce CRM allows users to access information about their customer’s shopping habits, as well as offering added functionality like marketing automation. As with any CRM, there’s an implementation phase and in order to make the process of implementing your ecommerce CRM as smooth as possible, you should consider the following steps: Migrate […]

What is deep learning and how you can use it?

What is deep learning and how you can use it?

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on videos sent, and – similarly – text recognition from audio files. What is it in the deep learning that a tech giant buys startups for so much money? The deep learning is one of the fastest growing branches of artificial intelligence. It involves creating neural networks, i.e. such information systems, whose design and function resembles the work of the human brain. Neural networks […]

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image. And although much has already been said on this issue, many companies still do not exactly know how to use storytelling. Today we will answer a few important questions. Why is it worth to invest in this tool? What are the benefits for your brand? And how did it happen that certain stories can affect huge crowds of people? Storytelling is […]

A client has abandoned a shopping cart in your online store? Find out how to recover it

A client has abandoned a shopping cart in your online store? Find out how to recover it

Shopping carts are abandoned in all online stores. It’s a problem that we cannot completely prevent and which is influenced by a number of factors. You can, however, minimize this phenomenon through an appropriate UX of your store, and with the help of systems such as marketing automation and eCRM you can recover up to 30% of abandoned shopping carts. The phenomenon of customers abandoning their shopping carts is very common and we are not able to completely prevent it. Systems such as eCRM and marketing automation provide us with scenarios that are able to […]

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By Daniele Zedda • 18 February

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