Category: eCommerce marketing

Why should you start segmenting your customers now?

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]

Not so fast! Creative ways to keep your subscribers!

Not so fast! Creative ways to keep your subscribers!

You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or convert satisfied customers. Unfortunately, not everyone decides to stay longer. The moment you choose to unsubscribe from your mailing list is not necessarily the end of your relationship. Luckily, clicking the I do not want to receive the newsletter button […]

Marketing Machine – Recommendation Frame

Find out more about our existing features! Marketing Machine Online shops have competitive advantage when using edrone marketing machine. Our module in edrone called Marketing Machine will personalized your main web page so each of your visitors can receive an offer based on his/her personal preferences and expectations. This groundbreaking technology allows the shop owners to create recommendations best suited to your customers based on their shopping behaviors. edrone Marketing Machine is more then recommendation frame. Thanks to machine learning online shop will change with your visitors. Every visit, every interaction and even refresh of […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

Automate, customize, and sell more

Automate, customize, and sell more

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate marketing in an online store? Marketing automation really pays off. Marketing automation systems offer a number of tools that allow you to effectively engage the users, to bind them to a given brand and, consequently, to increase sales in e-stores. […]

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Pop-up not so black, or how to use it without putting off your customers

Pop-up not so black, or how to use it without putting off your customers

If pop-ups have so far been associated with intrusive advertising, it’s time to change that way of thought, because they can be a very useful tool. Learn how to use popups to expand your newsletter database, as well as what Google thinks about them and how they affect eCRM. Probably most of us know what pop-ups are. We see them on the Internet every day. The history of pop-ups dates back to the end of the twentieth century. It is then that they appeared for the first time, during the Internet boom. At first, they […]

By edrone
10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

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5 benefits, that a wishlist brings to online stores

5 benefits, that a wishlist brings to online stores

These days, a great majority of Internet users checks reviews of individual shops before buying from them. Internet users compare different offers to find the most attractive ones. Getting a customer to visit our website is not enough to convince them to conclude a transaction. We need to look after our customers at all stages of the purchase process, also after the sale. This article will tell you what a wishlist is and what role it plays in the sale process. The e-commerce sector is growing dynamically, as more and more online stores are being […]

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7 useful tips on how to get started with marketing automation

7 useful tips on how to get started with marketing automation

Thanks to the computer relieving us of some tasks, marketing automation is not only a time-saving measure., but it also allows performing tasks which would not be possible without technology, including sending personalized product recommendations. What should you remember about before getting started? Marketing automation system won’t do everything for you. As a marketer, you will still have to plan client communications strategy. However, thanks to marketing automation the delivery of your messages will become far easier, as the system will send them automatically, at a time prearranged by you. This article will show you […]

By edrone
Teach a machine to be a marketer

Teach a machine to be a marketer

Is it possible to create customized recommendations for e-store customers without personal contact? Yes, it is, thanks to artificial intelligence. Find out what machine learning is and how you can use it in your e-business. See that the latest technologies are at your fingertips. When shopping online, customers consult other users and compare the offers of different stores, and their communication requirements are very high. Retaining a customer takes more than mass communication in the form of traditional newsletters; we should communicate with each recipient personally. Knowing the user’s profile and behavior well, we are […]

By edrone

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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