Category: Features

Jean Louis David — edrone Case Study

Jean Louis David — edrone Case Study

Exclusive and renowned Brand. More than 70 salons in Poland, hundreds of thousands of clients registered in CRM, more than six hundred hairdressers. Operational booking system ready for scheduling all clients… but there is the catch. All of the saloons are closed because of COVID-19. What we gonna do now?  Jean Louis David, the Brand we are talking about, is a worldwide franchise of hairdressing saloons, regarding the number of POS’s, number two in the world, and first in Europe. Sadly — along with other similar facilities — all salons were closed since the end […]

Black Friday 2019 – What actually has happened?

Black Friday 2019 – What actually has happened?

Another Black Week is in the books, but the emotions are still flying high. Some of the stores have extended their promotions until the end of this week, nonetheless, we can already analyze the results of shopping event of this year. The presented stats are based on data coming from our customers. So what then? Was Black Friday 2019 another record, or not? As marketers, we are obliged to say: it depends! 😉 On what? Let’s set up some basics first: Every opened and active shop has a chance to notice significant income during this […]

10 Facebook Ads campaigns for eCommerce that you have to try!

10 Facebook Ads campaigns for eCommerce that you have to try!

Many online shops are starting to expand their brand awareness through advertising campaigns exclusively within Google, which is a big mistake. To disregard the power of Facebook Ads can be a hiccup, especially in some industries. A well thought through and effective campaign on Facebook or Instagram can generate a high return on investment. I will present 10 Facebook Ads campaigns which can be a great success! The article is very inspiring, you won’t find detailed information here about how to conduct a given scenario step by step, but you will get to know a […]

Master your target audiences

Master your target audiences

Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages. The role of a marketer is to choose the right channel, the one which will work best for a given “mission.” It’s indeed undeniable, right? Well, very often, marketers decide on several systems for entirely different reasons – they’re easy to use or, even worse, they’re popular. In the best case, they are driven by the popularity of the channel among the target group. In the worst case, by acknowledgment among […]

Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called “psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality. The British philosopher Gilbert Ryle described this position as a “Ghost in the Machine.” The machine is, of course, the body, while the spirit is the collective mind, soul, and intelligence of the individual, which makes us unique and efficient. Without the “spirit,” the machine is nothing more than a passive tool that only works when someone requires, it is […]

Dawn of communication apps? A new toy for e-commerce.

Dawn of communication apps? A new toy for e-commerce.

We all know what Text Messaging is and we know how to use Chat and Messaging apps. E-commerce is adopting those two channels however both have its drawbacks. Text messaging is limited by the number of signs you can use and the fact it is accepting only text, no rich media. It is fairly expensive in comparison to other communication means as far as business usage is concern. Messaging apps are great in terms of communication however you need to be either connected to messenger solution or download an app. There are also some security […]

Why should you start segmenting your customers now?

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]

Push Notifications

New Feature Mission Control -> Enagagements -> Push Newsletter Add bigger picture to your Push Newsletter and engage your customers. In design add image for Push Newsletter. Remember that this picture can be a gif as well. Add subject and message plus logo and you are ready to send best Push Newsletter. Now we can test our creation review Remember that first “cklick” Send Push Test shows sign up message to Push Newsletter. Second “click” Wyślij Push Test shows your masterpiece. Do not hesitate to contact us @ hello@edrone.me #edrone #push #newsletter #newfeature

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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