Success Leaves Clues
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Success Leaves Clues

Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Andre Floriano
Andre Floriano

However, we also know that success leaves clues. Having said that, we might get the point: the clues are the secret.

And what clues are that?

Well, the most important of all is: the more you know your customers, the better will be your results.

Customer Intelligence is the core of any sound marketing strategy.

That's why we recently ran a webinar covering this very relevant topic. Here you can watch its recording (and, please, leave your comments below it so we can learn from your feedback):

Also, here you can go over the entire presentation used during the webinar:

What are you doing to get to know your customers?

We hope that now, more than before this webinar, you are aware of how important it is for your business to apply Customer Intelligence to your marketing strategies.

So, keep up the great work — with intelligence!

You may also find these useful!
Customer Intelligence for eCommerce
With regarding information, “Intelligence” is the process of decision-making based on data analysis. In other words, collect data, process these data, connect the dots (make sense of these data), and take the most appropriate decision. This is information-based intelligence. We all need that.
Customer Intelligence — Best Practices
Everyone once heard that “knowledge is power”. That’s not true — as many other popular saying that we keep repeating without at least reflect on it. Knowledge is potential power. That’s it! Power derives from the application of what we know. Therefore, “Applied knowledge is power!”. Yes, it is.
Customer IntelligenceeCommerceeCRMRFMWebinar

Andre Floriano

Brazilian living in Poland. Lived for 10 years in the U.S. With experience in international business management and marketing. Currently, edrone’s Head of Education.