Tag: A/B Tests

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

By edrone
A/B tests. How to make it reasonable?

A/B tests. How to make it reasonable?

Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. Learn more about what else is worth paying attention to when planning and administering tests.   What are A/B tests? They are a tool that allows us to compare two versions of a given solution and to evaluate which one brings better results. Testing can be applied to emails sent to our customers (see: Image 1), the layout […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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