Tag: bigdata

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image. And although much has already been said on this issue, many companies still do not exactly know how to use storytelling. Today we will answer a few important questions. Why is it worth to invest in this tool? What are the benefits for your brand? And how did it happen that certain stories can affect huge crowds of people? Storytelling is […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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