Tag: e-commerce

Exit Pop-ups – the difficult art of retaining customers

Exit Pop-ups – the difficult art of retaining customers

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than “Pop up? Never heard of it”) would be: “It’s an annoying popping up window”. Exactly. You would think that exit pop ups are just like intrusive flies circling around our head – i.e. that they irritate everyone. But is that really the case? Does every user have to feel irritation at the very sight of a popping up notification box? We will try to convince you, that a well-designed pop up provides great benefits. […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling in marketing – how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image. And although much has already been said on this issue, many companies still do not exactly know how to use storytelling. Today we will answer a few important questions. Why is it worth to invest in this tool? What are the benefits for your brand? And how did it happen that certain stories can affect huge crowds of people? Storytelling is […]

By Daniele Zedda • 18 February

← PREV POST

By Daniele Zedda • 18 February

NEXT POST → 34
Share on