Tag: eStores

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves? What does a smartphone have to do with the landing on the moon, and could machines be smarter than humans? How has the technology changed over the last decades? I remember how even recently while watching science fiction movies I looked in disbelief at the technologies presented in such films. It seemed improbable that our lives could look […]

By edrone
10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

By edrone
Transactional marketing that brings real money to your business

Transactional marketing that brings real money to your business

Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on the knowledge about customers? The tools available to marketers are becoming more sophisticated. As a result, the customers are more satisfied, because instead of unsolicited mass e-mail, they receive messages that they may relate to and which are of interest […]

By edrone
Stand out from the crowd

Stand out from the crowd

#CustomerSuccess is a series of interviews with the owners or managers of the largest and fastest growing eStores. The interviews are devoid of marketing noise so that the readers can learn first-hand how people working in eCommerce built their position and achieved success. In the interviews they reveal i.a. what they put emphasis on in customer service and how they acquire new customers, and, above all, how they activate regular or previous users of the store platforms. They talk about the greatest sins of eCommerce Managers and the challenges facing the industry. Stand out from […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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