Tag: machine learning

What is deep learning and how you can use it?

What is deep learning and how you can use it?

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on videos sent, and – similarly – text recognition from audio files. What is it in the deep learning that a tech giant buys startups for so much money? The deep learning is one of the fastest growing branches of artificial intelligence. It involves creating neural networks, i.e. such information systems, whose design and function resembles the work of the human brain. Neural networks […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

edrone Marketing Machine

edrone Marketing Machine

Imagine that you don’t have to filter the content, select your gender, favorite brands or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right? How it all began, or the creation of the marketing machine In the beginning there was darkness… Well, this is not entirely true – but from the perspective of today’s technology, all the marketing tools from the last decade or two seem like ancient […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

Cross-selling, or: “Do you want fries with that?”

Cross-selling, or: “Do you want fries with that?”

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information “Customers who had bought this product also bought…” with some pictures of recommended products. Among them, you notice a footwear cleaning fluid. “Suede can be tricky to keep clean” – you think, so you add the product to the basket and finally leave the store with two products. Or perhaps you can recall a situation where you bought one thing, finalized […]

Will the robots take over the world?

Will the robots take over the world?

We like to be afraid. And we like to complain a bit as well. We wring our hand on the decreasing popularity and utility of craft professions, regardless of our age we miss the days gone by – when people were kinder to each other and the grass was greener. STOP! We all know that, right? But the vision of the future doesn’t necessarily have to be that dark. Quite the opposite – it can look very bright, and it’s all thanks to… robots! Our friend Robot Bobby, Robbie, Rob – call him whatever you […]

Automate, customize, and sell more

Automate, customize, and sell more

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate marketing in an online store? Marketing automation really pays off. Marketing automation systems offer a number of tools that allow you to effectively engage the users, to bind them to a given brand and, consequently, to increase sales in e-stores. […]

By edrone
Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Can a smartphone be used to land on the moon? – a short history of artificial intelligence

Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves? What does a smartphone have to do with the landing on the moon, and could machines be smarter than humans? How has the technology changed over the last decades? I remember how even recently while watching science fiction movies I looked in disbelief at the technologies presented in such films. It seemed improbable that our lives could look […]

By edrone
A client has abandoned a shopping cart in your online store? Find out how to recover it

A client has abandoned a shopping cart in your online store? Find out how to recover it

Shopping carts are abandoned in all online stores. It’s a problem that we cannot completely prevent and which is influenced by a number of factors. You can, however, minimize this phenomenon through an appropriate UX of your store, and with the help of systems such as marketing automation and eCRM you can recover up to 30% of abandoned shopping carts. The phenomenon of customers abandoning their shopping carts is very common and we are not able to completely prevent it. Systems such as eCRM and marketing automation provide us with scenarios that are able to […]

By edrone
10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

By edrone

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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