Tag: Minimum Detectable Effect

A/B tests. How to make it reasonable?

A/B tests. How to make it reasonable?

Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. Learn more about what else is worth paying attention to when planning and administering tests.   What are A/B tests? They are a tool that allows us to compare two versions of a given solution and to evaluate which one brings better results. Testing can be applied to emails sent to our customers (see: Image 1), the layout […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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