Tag: newsletters

How to create an engaging newsletter from A to Z?

How to create an engaging newsletter from A to Z?

Let anyone reading this article right now try to remember how many newsletters they have received today – and how much have they really memorized. Exactly. Newsletters are often repetitive, predictable and simply boring. It does not have to be like that. It even shouldn’t – we will not get anything out of sending thousands of messages that nobody will pay any attention to. We will only lose a lot of time and energy. It has been estimated that about 120 business emails per person are sent each day, and this is a number that […]

Transactional marketing that brings real money to your business

Transactional marketing that brings real money to your business

Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. How to conduct effective marketing based on the knowledge about customers? The tools available to marketers are becoming more sophisticated. As a result, the customers are more satisfied, because instead of unsolicited mass e-mail, they receive messages that they may relate to and which are of interest […]

By edrone
You’ve got mail, or eCommerce Newsletter

You’ve got mail, or eCommerce Newsletter

We send marketing newsletters in order to increase sales. Learn how to achieve that goal thanks to personalized content and messages tailored specifically for eCommerce. The newsletter is one of the basic tools used by marketers. The first email message was sent by Raymond Tomlinson in 1971. Since then electronic messages went through an enormous evolution. We send marketing newsletters to our clients in order to generate traffic and increase our sales. The intentions of the marketers have not changed over the years. One thing that has changed is the form – currently, the message […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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