Tag: recommendations

Loyalty programs for e-commerce

Loyalty programs for e-commerce

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further (and preferably regular) purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now. Why is it worth to have a loyalty program in e-commerce? A loyalty program is a way to build a stable relationship with the clients, to support the sales processes, and also an effective marketing tool to promote your products. […]

edrone Marketing Machine

edrone Marketing Machine

Imagine that you don’t have to filter the content, select your gender, favorite brands or the products that interest you every time you visit the website of your favorite store, but that instead a personalized site is automatically displayed. The ENTIRE SITE, and not just single product recommendations. Sounds good, right? How it all began, or the creation of the marketing machine In the beginning there was darkness… Well, this is not entirely true – but from the perspective of today’s technology, all the marketing tools from the last decade or two seem like ancient […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

Cross-selling, or: “Do you want fries with that?”

Cross-selling, or: “Do you want fries with that?”

You are looking at suede shoes in an online store. You made your choice, thought it through and you are determined to buy. You add the product to the cart and see the information “Customers who had bought this product also bought…” with some pictures of recommended products. Among them, you notice a footwear cleaning fluid. “Suede can be tricky to keep clean” – you think, so you add the product to the basket and finally leave the store with two products. Or perhaps you can recall a situation where you bought one thing, finalized […]

Automate, customize, and sell more

Automate, customize, and sell more

Thanks to marketing automation we can save time, we can personalize the content sent to the customers, and we have the ability to perform activities such as product recommendations, which would not be possible without the help of technology. As a result, we can increase store sales and earn more money. Why should you automate marketing in an online store? Marketing automation really pays off. Marketing automation systems offer a number of tools that allow you to effectively engage the users, to bind them to a given brand and, consequently, to increase sales in e-stores. […]

By edrone
10 Most Useful Marketing Automation Features – How Can You Benefit From It?

10 Most Useful Marketing Automation Features – How Can You Benefit From It?

How do eCRM systems collect customer information and why is it so important for effective marketing? How can you use information about your clients’ social media activity? Find out the answers to these and other questions and find out how you can benefit from marketing automation. Marketing automation systems compensate for the lack of personal contact with e-store customers. Thanks to them, we save time because they carry out marketing activities for us. They provide a range of functionalities that will allow you to take care of customer relationships at every stage of the purchase […]

By edrone
7 useful tips on how to get started with marketing automation

7 useful tips on how to get started with marketing automation

Thanks to the computer relieving us of some tasks, marketing automation is not only a time-saving measure., but it also allows performing tasks which would not be possible without technology, including sending personalized product recommendations. What should you remember about before getting started? Marketing automation system won’t do everything for you. As a marketer, you will still have to plan client communications strategy. However, thanks to marketing automation the delivery of your messages will become far easier, as the system will send them automatically, at a time prearranged by you. This article will show you […]

By edrone
Teach a machine to be a marketer

Teach a machine to be a marketer

Is it possible to create customized recommendations for e-store customers without personal contact? Yes, it is, thanks to artificial intelligence. Find out what machine learning is and how you can use it in your e-business. See that the latest technologies are at your fingertips. When shopping online, customers consult other users and compare the offers of different stores, and their communication requirements are very high. Retaining a customer takes more than mass communication in the form of traditional newsletters; we should communicate with each recipient personally. Knowing the user’s profile and behavior well, we are […]

By edrone
Customer Intelligence – how well do you know your clients?

Customer Intelligence – how well do you know your clients?

Ignoring the knowledge of users visiting your e-store, you lose 90% of your revenue. Find out how to get to know your customers and use this knowledge to drive effective marketing and sales. Knowing the target audience is the basis for effective marketing. If you have an online store, you need to have knowledge about your customers: what they like, what products they are interested in and what type of wallet they have. All this to offer them the right products at the right price range. In an online store, you do not have personal […]

By edrone
Product recommendations – deal with it!

Product recommendations – deal with it!

Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customised to their needs. The article discusses how to make recommendations to customers of an e-shop on the basis of purchases made by other customers.   Artificial intelligence not only in the movies If you have not watched the 2015 film Ex Machina yet and you like SF films, I strongly recommend going to see it. I will not reveal too much by […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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