Tag: Technomarketing

London calling. ☰edrone at the e-commerce EXPO

London calling. ☰edrone at the e-commerce EXPO

Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities. However, we did not think that the number of visitors to our stand would exceed our expectations. It was better than simply fine. Let the proof of that be the fact that we did not even have the time to eat our meals. Give up the lunch? Or at least the […]

What is deep learning and how you can use it?

What is deep learning and how you can use it?

In 2014, Google paid over $400 million for Deep Mind Technologies, a London-based startup focused on the deep learning research. The company was working on creating a face recognition technology based on videos sent, and – similarly – text recognition from audio files. What is it in the deep learning that a tech giant buys startups for so much money? The deep learning is one of the fastest growing branches of artificial intelligence. It involves creating neural networks, i.e. such information systems, whose design and function resembles the work of the human brain. Neural networks […]

The Internet of Things – the future of e-commerce

The Internet of Things – the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious? What is the Internet of Things? The Internet of Things includes devices connected to the global network which are controlled and monitored remotely. The crucial aspect of the Internet of Things is the type of data generated by specific devices – not the devices themselves. Therefore, the potential which lies in […]

How will AI change online commerce?

How will AI change online commerce?

Unless you have spent the last decade in an Amazon jungle, or a Himalayan settlement cut off from the outside world, you have probably heard of artificial intelligence. Perhaps you also know that it is not merely a product of the imagination of the bright minds, but it has become a valid element of our everyday life. The future is now, as the popular slogan says. Artificial Intelligence has stepped into many spheres of our lives and has not overlooked online commerce. Good! After all, it can make life so much easier for all those […]

Technomarketing. Be like Amazon and Zalando!

Technomarketing. Be like Amazon and Zalando!

Your online store is a technology company and not a trading company! Buzz words such as customer intelligence, deep learning, big data, and machine learning are more or less the synonyms of artificial intelligence. All of them concern issues related to the processing of vast amounts of information that are available at our fingertips. Until recently, the challenge faced by retailers was to move their trade to the internet. Today, the chance for retailers selling online is to use marketing automation and big data to build a technology company. The fact that marketing automation and […]

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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