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Cookies

How will Online Ads work without third-party cookies?

How will Online Ads work without third-party cookies?

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.

Pedro Paranhos
Pedro Paranhos
Cookies
A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

Estamos vivendo em uma época realmente interessante nos setores de eCommerce e Marketing Digital. As mudanças são constantes e profundas, e um exemplo disto é que estamos prestes a ver um verdadeiro embargo aos cookies de terceiros.

Marcin Lewek
Marcin Lewek
Cookies
The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

Indeed, we live in interesting times in terms of how much has changed in digital marketing and eCommerce. One example of this is that we are expecting very soon an entire embargo on cookie stored data, referred to as third party cookies.

Marcin Lewek
Marcin Lewek
Marketing theory
Wojna o ciasteczka

Wojna o ciasteczka

Nawet jeśli nie wiesz dokładnie, o co chodzi z tymi całymi ciasteczkami, z pewnością nie są Ci one całkiem obce. Jeśli wciąż masz wątpliwości - wyczyść teraz wszystkie ciasteczka w swojej przeglądarce, a następnie odwiedź strony Amazon, Gmail lub Facebook i zobacz, co się stało.

edrone
edrone
ciasteczka
A batalha dos cookies

A batalha dos cookies

Mesmo que você não domine os detalhes de como os cookies funcionam, você certamente os usa todos os dias. Se você não sabia disso, limpe os cookies do seu navegador agora mesmo e vá acessar o Facebook, Google ou Amazon.

edrone
edrone
Cookies
Cookie Wars

Cookie Wars

Even if you don’t know the details of what cookies are all about, you’re certainly already familiar with them. If you didn’t know that, go clear all the cookies in your browser right now and then go visit Amazon, Gmail or Facebook.

edrone
edrone
Cookies

Featured Posts

Word2vec: Loss Function

Word2vec: Loss Function

Behold the Marketing Machine

Behold the Marketing Machine

To seek is to speak. Are conversation and search engines, in fact, the same thing?

To seek is to speak. Are conversation and search engines, in fact, the same thing?

Authors →

Marcin Lewek

Digital marketer and copywrier specialized in Artificial Intelligence, design, and digital marketing itself. Science, and holistic approach enthusiast, after-hours musician, and sometimes actor.

edrone

edrone is an AI-fueled SaaS platform providing Instant ROI and Customer Experience solutions for eCommerce. Over 1000 Brands use our technology in 25 countries around the globe.

Andre Floriano

Brazilian living in Poland. Lived for 10 years in the U.S. With experience in international business management and marketing. Currently, edrone’s Head of Education.