Cookies

O que as últimas mudanças nas políticas de cookies significam para o E-Commerce
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Cookies de chocolate, de gengibre, de terceiros... todo mundo tem o seu tipo favorito de cookie. Porém, é impossível não perceber quando acontecem mudanças repentinas na receita.

Najnowsze zmiany w polityce cookies – co to oznacza dla eCommerce?
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Pierniki, czekoladowe, third-party – każdy ma swój ulubiony rodzaj ciasteczek. I nie sposób nie zauważyć, kiedy przepis na nie nagle się zmienia. No, prawie niemożliwe.

What the latest changes to cookie policies mean for eCommerce
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Growing privacy concerns have led some of the titans of the online space to take a new approach to user data, how it's collected and how it can be used to personalize experiences.

The difference between 1st-party and 3rd-party cookies
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We used to simplify things, and that's perfectly ok. Thanks to some simplifications of reality, we can even comprehend lots of complicated and more abstract concepts. As I said, that is fine… unless simplifying leads to misconception. That's what happened with third and first-party cookies...

Czym są dane Zero-Party (i dlaczego ich potrzebujemy)
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Przepisy dotyczące prywatności danych i coraz surowsze ograniczenia narzucane przez przeglądarki internetowe sprawiają, że coraz trudniej jest śledzić aktywność online.

O que é Zero-Party Data (e por que você precisa disso)
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Legislações de privacidade de dados e restrições impostas pelos navegadores estão dificultando o rastreio de atividades online – o que pode ser bom ou ruim dependendo da sua relação com os anúncios online. Mas há uma forma de extrair informações pessoais sem rastrear os usuários: Zero-Party Data.

Como serão os anúncios online sem cookies de terceiros?
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Os cookies de terceiros estão com os dias contados, e isso pode parecer uma boa notícia para quem se preocupa com privacidade online. Mas os anúncios personalizados estão aqui para ficar. Então o que irá substituir os cookies de terceiros? Conheça as propostas.

How will Online Ads work without third-party cookies?
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Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.
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edrone
edrone is an AI-fueled SaaS platform providing Instant ROI and Customer Experience solutions for eCommerce. Over 1000 Brands use our technology in 25 countries around the globe.

Marcin Lewek
Digital marketer and copywriter experienced and specialized in AI, design, and digital marketing itself. Science, and holistic approach enthusiast, after-hours musician, and sometimes actor.

Aleksandra Stankowska
Copywriter and digital enthusiast who does not know difficult topics because of her versatile interests. Loves all about AI. Privately a fan of kraft beer and mountain hiking.