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Cookies

O que as últimas mudanças nas políticas de cookies significam para o E-Commerce

O que as últimas mudanças nas políticas de cookies significam para o E-Commerce
Members Public

Cookies de chocolate, de gengibre, de terceiros... todo mundo tem o seu tipo favorito de cookie. Porém, é impossível não perceber quando acontecem mudanças repentinas na receita.

edrone
edrone
Cookies
Najnowsze zmiany w polityce cookies – co to oznacza dla eCommerce?

Najnowsze zmiany w polityce cookies – co to oznacza dla eCommerce?
Members Public

Pierniki, czekoladowe, third-party – każdy ma swój ulubiony rodzaj ciasteczek. I nie sposób nie zauważyć, kiedy przepis na nie nagle się zmienia. No, prawie niemożliwe.

Aleksandra Stankowska
Aleksandra Stankowska
Marketing theory
What the latest changes to cookie policies mean for eCommerce

What the latest changes to cookie policies mean for eCommerce
Members Public

Growing privacy concerns have led some of the titans of the online space to take a new approach to user data, how it's collected and how it can be used to personalize experiences.

edrone
edrone
Cookies
The difference between 1st-party and 3rd-party cookies

The difference between 1st-party and 3rd-party cookies
Members Public

We used to simplify things, and that's perfectly ok. Thanks to some simplifications of reality, we can even comprehend lots of complicated and more abstract concepts. As I said, that is fine… unless simplifying leads to misconception. That's what happened with third and first-party cookies...

edrone
edrone
Marketing theory
Czym są dane Zero-Party (i dlaczego ich potrzebujemy)

Czym są dane Zero-Party (i dlaczego ich potrzebujemy)
Members Public

Przepisy dotyczące prywatności danych i coraz surowsze ograniczenia narzucane przez przeglądarki internetowe sprawiają, że coraz trudniej jest śledzić aktywność online.

Pedro Paranhos
Pedro Paranhos
Marketing theory
O que é Zero-Party Data (e por que você precisa disso)

O que é Zero-Party Data (e por que você precisa disso)
Members Public

Legislações de privacidade de dados e restrições impostas pelos navegadores estão dificultando o rastreio de atividades online – o que pode ser bom ou ruim dependendo da sua relação com os anúncios online. Mas há uma forma de extrair informações pessoais sem rastrear os usuários: Zero-Party Data.

Pedro Paranhos
Pedro Paranhos
Cookies
Como serão os anúncios online sem cookies de terceiros?

Como serão os anúncios online sem cookies de terceiros?
Members Public

Os cookies de terceiros estão com os dias contados, e isso pode parecer uma boa notícia para quem se preocupa com privacidade online. Mas os anúncios personalizados estão aqui para ficar. Então o que irá substituir os cookies de terceiros? Conheça as propostas.

Pedro Paranhos
Pedro Paranhos
Cookies
How will Online Ads work without third-party cookies?

How will Online Ads work without third-party cookies?
Members Public

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.

Pedro Paranhos
Pedro Paranhos
Cookies