≡ edrone Blog

Real-time state of eCommerce

Each year we process over 30,000,000 transactions from over 1000 eCommerce stores on five continents. During Black Friday, Black Week, or (this year) Black Month, it's number rises significantly. How much exactly? In which sectors?

Marcin Lewek

24 Nov 2020

Big data

O Poder Oculto das Newsletters: E-mail Marketing está Melhor do que Nunca

Com o advento das mídias sociais e as enormes possibilidades de publicidade nesses canais, muitas empresas viraram as costas para o e-mail marketing — literalmente. Essas empresas certamente estão deixando toneladas de dinheiro em cima da mesa.

Andre Floriano

03 Nov 2020

Customer Intelligence

Black Friday 2020 — O Que o Seu E-commerce Não Pode Deixar de Fazer

A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.

Andre Floriano

30 Oct 2020

Tutorials & Guides

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano

29 Oct 2020

Tutorials & Guides

Google Analytics — The most important statistics for eCommerce

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

Jakub Papuga

23 Sep 2020

Tutorials & Guides

Getting to Know Your Customers: How to Optimize Your Persona with RFM

Each customer is at the same time different and unique. Why, then, treat all your customers „like everyone else” by sending generic and mass messages?

Andre Floriano

09 Jun 2020

Tutorials & Guides

Customer care w wersji 360°

W edrone od dawna stawiamy na konsumentów. Nie jest to pusty frazes, bo choć działamy w obszarze B2B, to wartość dla klientów detalicznych — B2C — jest tym, na co w pierwszej kolejności musimy zwracać uwagę.

Marcin Lewek

02 Jun 2020

Tutorials & Guides

Why should you start segmenting your customers now?

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client's contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM.