Customer Experience to ostatnio jedno z najmodniejszych i najczęściej używanych haseł. Ciągle wszędzie słyszymy o jego analizowaniu, sprawdzaniu, poprawianiu i zabezpieczaniu. Jeszcze do niedawna nikt w ogóle o tym nie wspominał, więc skąd to się w ogóle wzięło i o co tak naprawdę chodzi? Zacznijmy od definicji funkcyjnejWraz z rozwojem
These days, everything is about improving, changing, protecting, examining or reinventing the “customer experience”. No one was talking about this just a few years ago so where did it come from and what’s it all about?
À medida que a sua estratégia de Marketing Digital evolui, torna-se cada vez mais importante focar no Customer Lifetime Value (CLV), e a Automação de Marketing é uma tática poderosa para maximizar esta métrica.
As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.
An AI application asks the user what product category he is interested in (i.e. women/men/kids) and displays this category's bestsellers. Then, with each user's on-site activity, the machine knows his expectations and displays customized offers.
Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one "window" to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce's home).
Imagine se o título deste post fosse "O Segredo do Sucesso"! Soaria clichê, certo? Cada vez que ouvimos alguém dizer que conhece "o segredo" desta ou daquela coisa, tendemos a ser céticos. E não há nada de errado nisso — seu ceticismo.
Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.