À medida que a sua estratégia de Marketing Digital evolui, torna-se cada vez mais importante focar no Customer Lifetime Value (CLV), e a Automação de Marketing é uma tática poderosa para maximizar esta métrica.
As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.
An AI application asks the user what product category he is interested in (i.e. women/men/kids) and displays this category's bestsellers. Then, with each user's on-site activity, the machine knows his expectations and displays customized offers.
Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one "window" to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce's home).
Imagine se o título deste post fosse "O Segredo do Sucesso"! Soaria clichê, certo? Cada vez que ouvimos alguém dizer que conhece "o segredo" desta ou daquela coisa, tendemos a ser céticos. E não há nada de errado nisso — seu ceticismo.
Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.
„Zaufaj mi, jestem sprzedawcą” – to powiedzenie stare jak handel, nabiera szczególnego znaczenia w przestrzeni internetowej. W momencie, gdy towaru nie można dotknąć, dokładnie obejrzeć, nie można też nawiązać bezpośredniego, najlepiej wzrokowego kontaktu ze sprzedawcą...
As companies operating in the digital world, we need to collect and process the customer's data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.