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Customer Intelligence

Czym jest Customer Experience

Czym jest Customer Experience

Customer Experience to ostatnio jedno z najmodniejszych i najczęściej używanych haseł. Ciągle wszędzie słyszymy o jego analizowaniu, sprawdzaniu, poprawianiu i zabezpieczaniu. Jeszcze do niedawna nikt w ogóle o tym nie wspominał, więc skąd to się w ogóle wzięło i o co tak naprawdę chodzi? Zacznijmy od definicji funkcyjnejWraz z rozwojem

edrone
edrone
Marketing theory
What is “Customer Experience”

What is “Customer Experience”

These days, everything is about improving, changing, protecting, examining or reinventing the “customer experience”. No one was talking about this just a few years ago so where did it come from and what’s it all about?

edrone
edrone
Tutorials & Guides
Como usar Automação de Marketing para aumentar o Customer Lifetime Value

Como usar Automação de Marketing para aumentar o Customer Lifetime Value

À medida que a sua estratégia de Marketing Digital evolui, torna-se cada vez mais importante focar no Customer Lifetime Value (CLV), e a Automação de Marketing é uma tática poderosa para maximizar esta métrica.

edrone
edrone
Customer Intelligence
Using Marketing Automation to boost Customer Lifetime Value

Using Marketing Automation to boost Customer Lifetime Value

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

edrone
edrone
Customer Intelligence
Behold the Marketing Machine

Behold the Marketing Machine

An AI application asks the user what product category he is interested in (i.e. women/men/kids) and displays this category's bestsellers. Then, with each user's on-site activity, the machine knows his expectations and displays customized offers.

Andre Floriano
Andre Floriano
Artificial intelligence
On-site Marketing Webinar

On-site Marketing Webinar

Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one "window" to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce's home).

Andre Floriano
Andre Floriano
Cross-selling
O Sucesso Deixa Rastros

O Sucesso Deixa Rastros

Imagine se o título deste post fosse "O Segredo do Sucesso"! Soaria clichê, certo? Cada vez que ouvimos alguém dizer que conhece "o segredo" desta ou daquela coisa, tendemos a ser céticos. E não há nada de errado nisso — seu ceticismo.

Andre Floriano
Andre Floriano
Artificial intelligence
Success Leaves Clues

Success Leaves Clues

Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Andre Floriano
Andre Floriano
Customer Intelligence