The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.
Increasing customer lifetime value (CLV) as customer acquisition costs (CAC) rise is a must — here’s how to do it
Tracking your customer acquisition costs (CAC) and customer lifetime value (CLV) may not be the most glamorous part of your marketing efforts but they have a fundamental impact on your bottom line.
À medida que a sua estratégia de Marketing Digital evolui, torna-se cada vez mais importante focar no Customer Lifetime Value (CLV), e a Automação de Marketing é uma tática poderosa para maximizar esta métrica.
Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.
As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.