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Email marketing

Email authentication methods

Email authentication methods

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

edrone
edrone
eCommerce
Using Marketing Automation to boost Customer Lifetime Value

Using Marketing Automation to boost Customer Lifetime Value

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

edrone
edrone
Customer Intelligence
Entregabilidade de Emails: 18 maneiras de evitar as pastas de spam

Entregabilidade de Emails: 18 maneiras de evitar as pastas de spam

Você está criando emails atrativos mas ainda assim não está atingindo as taxas de abertura que gostaria? Estamos aqui para ajudar! Siga estas 18 dicas para aumentar suas chances de chegar à caixa de entrada dos seus contatos.

Pedro Paranhos
Pedro Paranhos
Email marketing
Email Deliverability: 18 ways to keep your newsletter out of spam folders

Email Deliverability: 18 ways to keep your newsletter out of spam folders

Are you creating attractive content but not getting the email deliverability or open rates you want? We’re here to help! Follow these 18 tips to make sure your emails will actually reach your customers’ inboxes.

Pedro Paranhos
Pedro Paranhos
Email marketing
Data Processing & Collection Strategy — Part I

Data Processing & Collection Strategy — Part I

As companies operating in the digital world, we need to collect and process the customer's data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

Andre Floriano
Andre Floriano
Big data
O Poder Oculto das Newsletters: Email Marketing está Melhor do que Nunca

O Poder Oculto das Newsletters: Email Marketing está Melhor do que Nunca

Com o advento das mídias sociais e as enormes possibilidades de publicidade nesses canais, muitas empresas viraram as costas para o e-mail marketing — literalmente. Essas empresas certamente estão deixando toneladas de dinheiro em cima da mesa.

Andre Floriano
Andre Floriano
Customer Intelligence
Black Friday 2020 – O que o seu eCommerce não pode deixar de fazer

Black Friday 2020 – O que o seu eCommerce não pode deixar de fazer

A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides