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Email marketing

Data Processing & Collection Strategy — Part I

Data Processing & Collection Strategy — Part I

As companies operating in the digital world, we need to collect and process the customer's data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

Andre Floriano
Andre Floriano
Big data
O Poder Oculto das Newsletters: E-mail Marketing está Melhor do que Nunca

O Poder Oculto das Newsletters: E-mail Marketing está Melhor do que Nunca

Com o advento das mídias sociais e as enormes possibilidades de publicidade nesses canais, muitas empresas viraram as costas para o e-mail marketing — literalmente. Essas empresas certamente estão deixando toneladas de dinheiro em cima da mesa.

Andre Floriano
Andre Floriano
Customer Intelligence
Black Friday 2020 — O Que o Seu E-commerce Não Pode Deixar de Fazer

Black Friday 2020 — O Que o Seu E-commerce Não Pode Deixar de Fazer

A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020: Przybornik Marketera

Black Friday 2020: Przybornik Marketera

Nikomu, a w szczególności eCommerce managerom, nie trzeba tłumaczyć, czym jest Black Friday, Cyber Monday, zbiorczo czesto nazywane Black Weekend. Warto natomiast wyjaśnić kilka kwestii z nim zwiazanych, aby uniknąć niepotrzebnego stresu i marnowania cennych marketingowych zasobów.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Having an eCommerce business? Here's how a tracker can help you increase ROAS

Having an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
The Hidden Power of Newsletters:  E-mail Marketing is better than never

The Hidden Power of Newsletters: E-mail Marketing is better than never

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email marketing — literally.

Andre Floriano
Andre Floriano
Marketing theory
Wyślij SMS-a do klienta!

Wyślij SMS-a do klienta!

Jak wszyscy wiemy, smartfony rządzą dzisiejszym rynkiem mobilnym, a samo dopasowanie się do niego, jest dzisiaj w zasadzie koniecznością dla każdej firmy. Tu nie ma zmiłuj.

edrone
edrone
Email marketing