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Como serão os anúncios online sem cookies de terceiros?

Como serão os anúncios online sem cookies de terceiros?

Os cookies de terceiros estão com os dias contados, e isso pode parecer uma boa notícia para quem se preocupa com privacidade online. Mas os anúncios personalizados estão aqui para ficar. Então o que irá substituir os cookies de terceiros? Conheça as propostas.

Pedro Paranhos
Pedro Paranhos
Cookies
How will Online Ads work without third-party cookies?

How will Online Ads work without third-party cookies?

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.

Pedro Paranhos
Pedro Paranhos
Cookies
A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

Estamos vivendo em uma época realmente interessante nos setores de eCommerce e Marketing Digital. As mudanças são constantes e profundas, e um exemplo disto é que estamos prestes a ver um verdadeiro embargo aos cookies de terceiros.

Marcin Lewek
Marcin Lewek
Cookies
The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

Indeed, we live in interesting times in terms of how much has changed in digital marketing and eCommerce. One example of this is that we are expecting very soon an entire embargo on cookie stored data, referred to as third party cookies.

Marcin Lewek
Marcin Lewek
Marketing theory
Wojna o ciasteczka

Wojna o ciasteczka

Nawet jeśli nie wiesz dokładnie, o co chodzi z tymi całymi ciasteczkami, z pewnością nie są Ci one całkiem obce. Jeśli wciąż masz wątpliwości - wyczyść teraz wszystkie ciasteczka w swojej przeglądarce, a następnie odwiedź strony Amazon, Gmail lub Facebook i zobacz, co się stało.

edrone
edrone
Cookies
A batalha dos cookies

A batalha dos cookies

Mesmo que você não domine os detalhes de como os cookies funcionam, você certamente os usa todos os dias. Se você não sabia disso, limpe os cookies do seu navegador agora mesmo e vá acessar o Facebook, Google ou Amazon.

edrone
edrone
Cookies
Do you have an eCommerce business? Here's how a tracker can help you increase ROAS

Do you have an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Google Analytics - najważniejsze statystyki dla eCommerce

Google Analytics - najważniejsze statystyki dla eCommerce

“Data is the new oil” to teza postawiona przez The Economist i trudno się z nią nie zgodzić. Kto ma dane ten ma władzę. Problem polega na tym, że nie każdy zdaje sobie sprawę jak potężną broń ma na wyciągnięcie ręki – w Google Analytics.

Jakub Papuga
Jakub Papuga
Tutorials & Guides