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Marketing automation

Algorytmy w służbie eCommerce: Platformy Zewnętrzne

Algorytmy w służbie eCommerce: Platformy Zewnętrzne

Ostatnio omówiliśmy podstawowe zalety stosowanie sztucznej inteligencji. Porównaliśmy także cechy ludzkiej inteligencji i inteligencji maszyn. Przedstawiliśmy także ich najprostsze zastosowania (najprostsze, nie znaczy nieciekawe!). Co z trudniejszymi przypadkami?

Marcin Lewek
Marcin Lewek
Artificial intelligence
Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

Marcin Lewek
Marcin Lewek
Columns

Storytelling in marketing - how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

edrone
edrone
Artificial intelligence

Angażuj swoich klientów skuteczniej - sprawdź jak działa marketing automation

Ponad 30% Twoich odwiedzających to klienci, których adres email już znasz. edrone połączy ten adres email z plikami cookies. Dzięki takiemu działaniu, system ściągnie szczegółowe dane o Twoich klientach. Będziesz wiedzieć czym się interesują, jakie strony odwiedzają i czego szukają w sieci.

Michał Blak
Michał Blak
Customer Intelligence
Omnichannel, the new direction in e-commerce

Omnichannel, the new direction in e-commerce

Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them.

edrone
edrone
eCommerce
Exit Pop-ups - the difficult art of retaining customers

Exit Pop-ups - the difficult art of retaining customers

If you were to ask randomly encountered people what is a pop up, the most common response (of course other than „Pop up? Never heard of it”) would be: „It’s an annoying popping up window”. Exactly.

edrone
edrone
eCommerce
Loyalty programs for eCommerce

Loyalty programs for eCommerce

What is the most effective way to retain clients of an online store? To create such a loyalty program that will engage them and encourage to make further purchases. In this article we will explain what is the role of an effective loyalty program and why should you think about one now.

edrone
edrone
eCommerce
The Internet of Things - the future of e-commerce

The Internet of Things - the future of e-commerce

The Internet of Things (abbr. IoT) includes in a broad sense all devices which are monitored and controlled by the Internet. In contrary to what the name Internet of the Things suggests, it is not the Internet of things, yet of data. Sounds mysterious?

edrone
edrone
Artificial intelligence