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Marketing automation

Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020: Przybornik Marketera

Black Friday 2020: Przybornik Marketera

Nikomu, a w szczególności eCommerce managerom, nie trzeba tłumaczyć, czym jest Black Friday, Cyber Monday, zbiorczo czesto nazywane Black Weekend. Warto natomiast wyjaśnić kilka kwestii z nim zwiazanych, aby uniknąć niepotrzebnego stresu i marnowania cennych marketingowych zasobów.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Having an eCommerce business? Here's how a tracker can help you increase ROAS

Having an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Google Analytics — The most important statistics for eCommerce

Google Analytics — The most important statistics for eCommerce

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

Jakub Papuga
Jakub Papuga
Tutorials & Guides
Algorytmy w służbie eCommerce: Platformy Zewnętrzne

Algorytmy w służbie eCommerce: Platformy Zewnętrzne

Ostatnio omówiliśmy podstawowe zalety stosowanie sztucznej inteligencji. Porównaliśmy także cechy ludzkiej inteligencji i inteligencji maszyn. Przedstawiliśmy także ich najprostsze zastosowania (najprostsze, nie znaczy nieciekawe!). Co z trudniejszymi przypadkami?

Marcin Lewek
Marcin Lewek
Artificial intelligence
Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

Marcin Lewek
Marcin Lewek
Columns

Storytelling in marketing - how to use it in order to strengthen your brand

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

edrone
edrone
Artificial intelligence

Angażuj swoich klientów skuteczniej - sprawdź jak działa marketing automation

Ponad 30% Twoich odwiedzających to klienci, których adres email już znasz. edrone połączy ten adres email z plikami cookies. Dzięki takiemu działaniu, system ściągnie szczegółowe dane o Twoich klientach. Będziesz wiedzieć czym się interesują, jakie strony odwiedzają i czego szukają w sieci.

Michał Blak
Michał Blak
Customer Intelligence