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Marketing automation

Email authentication methods

Email authentication methods

Without established authentication protocols, your brand’s communication is much easier to forge, exposing you and your customers to hacking and phishing attacks.

edrone
edrone
eCommerce
Using Marketing Automation to boost Customer Lifetime Value

Using Marketing Automation to boost Customer Lifetime Value

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

edrone
edrone
Customer Intelligence
All in, Dito, RD Station e edrone: qual é o melhor CRM?

All in, Dito, RD Station e edrone: qual é o melhor CRM?

Escolher uma ferramenta de CRM não é uma tarefa simples, mas pode fazer toda a diferença para o seu negócio digital. Por sorte, há muitas boas opções. Confira aqui um comparativo entre quatro dos CRMs mais relevantes no mercado brasileiro: All in, Dito, RD Station e edrone.

Pedro Paranhos
Pedro Paranhos
eCRM
5 kroków do zadowolenia klienta w e-sklepie

5 kroków do zadowolenia klienta w e-sklepie

„Zaufaj mi, jestem sprzedawcą” – to powiedzenie stare jak handel, nabiera szczególnego znaczenia w przestrzeni internetowej. W momencie, gdy towaru nie można dotknąć, dokładnie obejrzeć, nie można też nawiązać bezpośredniego, najlepiej wzrokowego kontaktu ze sprzedawcą...

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020: Przybornik Marketera

Black Friday 2020: Przybornik Marketera

Nikomu, a w szczególności eCommerce managerom, nie trzeba tłumaczyć, czym jest Black Friday, Cyber Monday, zbiorczo czesto nazywane Black Weekend. Warto natomiast wyjaśnić kilka kwestii z nim zwiazanych, aby uniknąć niepotrzebnego stresu i marnowania cennych marketingowych zasobów.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Do you have an eCommerce business? Here's how a tracker can help you increase ROAS

Do you have an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Google Analytics for eCommerce – The most important metrics

Google Analytics for eCommerce – The most important metrics

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

Jakub Papuga
Jakub Papuga
Tutorials & Guides