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Marketing theory

A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

Estamos vivendo em uma época realmente interessante nos setores de eCommerce e Marketing Digital. As mudanças são constantes e profundas, e um exemplo disto é que estamos prestes a ver um verdadeiro embargo aos cookies de terceiros.

Marcin Lewek
Marcin Lewek
Cookies
The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

Indeed, we live in interesting times in terms of how much has changed in digital marketing and eCommerce. One example of this is that we are expecting very soon an entire embargo on cookie stored data, referred to as third party cookies.

Marcin Lewek
Marcin Lewek
Marketing theory
Tailoring on-site for business needs

Tailoring on-site for business needs

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

Marcin Lewek
Marcin Lewek
Marketing theory
Where does on-site marketing start?

Where does on-site marketing start?

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?

Marcin Lewek
Marcin Lewek
Design
Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Być może nie jesteś tego do końca świadom, ale nieraz zostałeś nakłoniony do zakupu za pomocą cross-sellingu.

Marcin Lewek
Marcin Lewek
Marketing theory
Copywriting para eCommerce: Transforme Palavras em Dinheiro

Copywriting para eCommerce: Transforme Palavras em Dinheiro

Durante muito tempo, as empresas de e-commerce usaram uma estratégia de marketing baseada apenas em fotos atrativas, sem maiores preocupações com as descrições dos produtos. Mas a internet é muito dinâmica.

Andre Floriano
Andre Floriano
Tutorials & Guides
Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Branża e-commerce jest bardzo wymagająca. Aby Klienci byli zadowoleni z dokonanych zakupów, ważne jest by cały proces przebiegł w 100% sprawnie, bez problemów. Tekst Powstał dzięki współpracy z Best.net. W poprzedniej części omawialiśmy systemy ERP. Tym razem skupimy się na CRMach i Marketplace’ach!

Marcin Lewek
Marcin Lewek
Marketing theory
Cross-selling for eCommerce: How to Sell More to the Same Customers

Cross-selling for eCommerce: How to Sell More to the Same Customers

You may not remember but you have already been convinced to buy a product through cross-selling...

Andre Floriano
Andre Floriano
Marketing theory