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Marketing theory

Tailoring on-site for business needs

Tailoring on-site for business needs

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

Marcin Lewek
Marcin Lewek
Marketing theory
Where on-site marketing starts?

Where on-site marketing starts?

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?

Marcin Lewek
Marcin Lewek
Design
Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Być może nie jesteś tego do końca świadom, ale nieraz zostałeś nakłoniony do zakupu za pomocą cross-sellingu.

Marcin Lewek
Marcin Lewek
Marketing theory
Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Branża e-commerce jest bardzo wymagająca. Aby Klienci byli zadowoleni z dokonanych zakupów, ważne jest by cały proces przebiegł w 100% sprawnie, bez problemów. Tekst Powstał dzięki współpracy z Best.net. W poprzedniej części omawialiśmy systemy ERP. Tym razem skupimy się na CRMach i Marketplace’ach!

Marcin Lewek
Marcin Lewek
Marketing theory
Cross-selling for eCommerce: How to Sell More to the Same Customers

Cross-selling for eCommerce: How to Sell More to the Same Customers

You may not remember but you have already been convinced to buy a product through cross-selling...

Andre Floriano
Andre Floriano
Marketing theory
The Hidden Power of Newsletters: E-mail Marketing is better than never

The Hidden Power of Newsletters: E-mail Marketing is better than never

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email marketing — literally.

Andre Floriano
Andre Floriano
Marketing theory
Copywriting For eCommerce: Turning Words into Money

Copywriting For eCommerce: Turning Words into Money

For a long time, eCommerce companies have used a marketing strategy based only on attractive photos, without major concerns with product descriptions. But the internet is very dynamic.../

Andre Floriano
Andre Floriano
Marketing theory
Marketing efektywnościowy w czasie pandemii

Marketing efektywnościowy w czasie pandemii

Sytuacja z którą zmaga się cały świat jest bezprecedensowa Nikt nie był na nią gotowy, pomimo tego niektóre sklepy internetowe potrafiły się dostosować i dzięki temu osiągają teraz absolutnie rekordowe wyniki sprzedażowe. Jak to jest możliwe? Co takiego zrobiły?

Marcin Lewek
Marcin Lewek
Tutorials & Guides

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Authors →

edrone

edrone is an AI-fueled SaaS platform providing Instant ROI and Customer Experience solutions for eCommerce. Over 1000 Brands use our technology in 25 countries around the globe.

Marcin Lewek

Digital marketer, and copywriter specialized in design, artificial intelligence, and digital marketing itself. Science, and holistic approach enthusiast, after-hours musician, and sometimes actor.

Andre Floriano

Brazilian living in Poland. Lived for 10 years in the U.S. With experience in International Business and Management. Currently, edrone's Head of Education. Has four children.