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Marketing theory

Tailoring on-site for business needs

Tailoring on-site for business needs

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

Marcin Lewek
Marcin Lewek
Marketing theory
Where on-site marketing starts?

Where on-site marketing starts?

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?

Marcin Lewek
Marcin Lewek
Design
Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Cross-selling w eCommerce: Jak sprzedawać wiecej, tym samym klientom

Być może nie jesteś tego do końca świadom, ale nieraz zostałeś nakłoniony do zakupu za pomocą cross-sellingu.

Marcin Lewek
Marcin Lewek
Marketing theory
Copywriting para E-commerce: Convertir las Palabras en Dinero

Copywriting para E-commerce: Convertir las Palabras en Dinero

Durante mucho tiempo, las empresas de e-commerce utilizaron una estrategia de marketing basada sólo en fotos atractivas, sin preocuparse por las descripciones de los productos. Pero Internet es muy dinámica.

Andre Floriano
Andre Floriano
Tutorials & Guides
Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Jak integracje w eCommerce wpływają na komunikację z Użytkownikami? — Część 2 – CRM & Marketplace

Branża e-commerce jest bardzo wymagająca. Aby Klienci byli zadowoleni z dokonanych zakupów, ważne jest by cały proces przebiegł w 100% sprawnie, bez problemów. Tekst Powstał dzięki współpracy z Best.net. W poprzedniej części omawialiśmy systemy ERP. Tym razem skupimy się na CRMach i Marketplace’ach!

Marcin Lewek
Marcin Lewek
Marketing theory
Cross-selling for eCommerce: How to Sell More to the Same Customers

Cross-selling for eCommerce: How to Sell More to the Same Customers

You may not remember but you have already been convinced to buy a product through cross-selling...

Andre Floriano
Andre Floriano
Marketing theory
The Hidden Power of Newsletters:  E-mail Marketing is better than never

The Hidden Power of Newsletters: E-mail Marketing is better than never

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email marketing — literally.

Andre Floriano
Andre Floriano
Marketing theory
Copywriting For eCommerce: Turning Words into Money

Copywriting For eCommerce: Turning Words into Money

For a long time, eCommerce companies have used a marketing strategy based only on attractive photos, without major concerns with product descriptions. But the internet is very dynamic.../

Andre Floriano
Andre Floriano
Marketing theory