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Marketing theory

What is Zero-Party Data (and why you need it)

What is Zero-Party Data (and why you need it)

Data privacy regulations and tighter restrictions by web browsers are making it harder to track online activity – which can be good or bad depending on which side of the online ads industry you’re in. But there is a way to get insights about users without tracking them: Zero-Party Data.

Pedro Paranhos
Pedro Paranhos
Customer experience
Customer Care na Era Digital

Customer Care na Era Digital

Compreender a importância do Customer Care e como aplicá-lo para alavancar o desempenho do seu eCommerce pode fazer toda a diferença em seu negócio.

Andre Floriano
Andre Floriano
Customer experience
Cross-selling e up-selling: Extraindo o máximo de cada venda

Cross-selling e up-selling: Extraindo o máximo de cada venda

Não é segredo que trazer novos clientes para a sua loja é um processo complexo e custoso. Que tal aumentar seu faturamento vendendo mais para os clientes que você já tem?

edrone
edrone
eCommerce
Cross-selling & up-selling: Maximizing opportunity from each sale

Cross-selling & up-selling: Maximizing opportunity from each sale

It’s no secret that driving traffic to your site is a complex and costly process. Increase your revenue by selling more to existing customers!

edrone
edrone
Cross-selling
A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

A Evolução da Privacidade dos Navegadores: Federated Learning of Cohorts (FLoC)

Estamos vivendo em uma época realmente interessante nos setores de eCommerce e Marketing Digital. As mudanças são constantes e profundas, e um exemplo disto é que estamos prestes a ver um verdadeiro embargo aos cookies de terceiros.

Marcin Lewek
Marcin Lewek
Cookies
The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

Indeed, we live in interesting times in terms of how much has changed in digital marketing and eCommerce. One example of this is that we are expecting very soon an entire embargo on cookie stored data, referred to as third party cookies.

Marcin Lewek
Marcin Lewek
Marketing theory
Tailoring on-site for business needs

Tailoring on-site for business needs

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

Marcin Lewek
Marcin Lewek
Marketing theory
Where does on-site marketing start?

Where does on-site marketing start?

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?

Marcin Lewek
Marcin Lewek
Design