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RFM

O Sucesso Deixa Rastros

O Sucesso Deixa Rastros

Imagine se o título deste post fosse "O Segredo do Sucesso"! Soaria clichê, certo? Cada vez que ouvimos alguém dizer que conhece "o segredo" desta ou daquela coisa, tendemos a ser céticos. E não há nada de errado nisso — seu ceticismo.

Andre Floriano
Andre Floriano
Artificial intelligence
Success Leaves Clues

Success Leaves Clues

Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Andre Floriano
Andre Floriano
Customer Intelligence
RFM Analysis for eCommerce

RFM Analysis for eCommerce

Each customer is, at the same time, different and unique. Why, then, treat them "like everyone else", sending generic and mass messages? Let's approach them in a more personalized way! Let's analyze their consumption behaviors, know their needs and create the ideal message.

Andre Floriano
Andre Floriano
RFM
Análise de RFM para eCommerce

Análise de RFM para eCommerce

Cada cliente é, ao mesmo tempo, diferente e único. Por que, então, tratá-los "como todo mundo", enviando mensagens genéricas e em massa? Vamos abordá-los de maneira mais personalizada! Vamos analisar seus comportamentos de consumo, conhecer suas necessidades e criar a mensagem ideal.

Andre Floriano
Andre Floriano
RFM
Black Friday 2020 – O que o seu eCommerce não pode deixar de fazer

Black Friday 2020 – O que o seu eCommerce não pode deixar de fazer

A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Know Your Customers: How to Optimize Personas with RFM

Know Your Customers: How to Optimize Personas with RFM

Each customer is, at the same time, different and unique. Why, then, treat all your customers „like everyone else” by sending generic and mass messages?

Andre Floriano
Andre Floriano
Tutorials & Guides
Lost — Rozdział IV — Jak komunikować się z klientami?

Lost — Rozdział IV — Jak komunikować się z klientami?

Grupa najliczniejsza — niestety. Coś poszło nie tak i na jednym zakupie się skończyło. Nie ma jednak co płakać nad rozlanym mlekiem, bo pozyskanie klienta jest najprawdopodobniej najdroższe w całej ścieżce konwersji. O tych klientów warto zawalczyć!

Marcin Lewek
Marcin Lewek
Interviews

Featured Posts

Word2vec: Loss Function

Word2vec: Loss Function

Behold the Marketing Machine

Behold the Marketing Machine

To seek is to speak. Are conversation and search engines, in fact, the same thing?

To seek is to speak. Are conversation and search engines, in fact, the same thing?

Authors →

Marcin Lewek

Digital marketer and copywrier specialized in Artificial Intelligence, design, and digital marketing itself. Science, and holistic approach enthusiast, after-hours musician, and sometimes actor.

edrone

edrone is an AI-fueled SaaS platform providing Instant ROI and Customer Experience solutions for eCommerce. Over 1000 Brands use our technology in 25 countries around the globe.

Andre Floriano

Brazilian living in Poland. Lived for 10 years in the U.S. With experience in international business management and marketing. Currently, edrone’s Head of Education.