RFM
O Sucesso Deixa Rastros
Imagine se o título deste post fosse "O Segredo do Sucesso"! Soaria clichê, certo? Cada vez que ouvimos alguém dizer que conhece "o segredo" desta ou daquela coisa, tendemos a ser céticos. E não há nada de errado nisso — seu ceticismo.
Success Leaves Clues
Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.
RFM Analysis for eCommerce
Each customer is, at the same time, different and unique. Why, then, treat them "like everyone else", sending generic and mass messages? Let's approach them in a more personalized way! Let's analyze their consumption behaviors, know their needs and create the ideal message.
Análise de RFM para eCommerce
Cada cliente é, ao mesmo tempo, diferente e único. Por que, então, tratá-los "como todo mundo", enviando mensagens genéricas e em massa? Vamos abordá-los de maneira mais personalizada! Vamos analisar seus comportamentos de consumo, conhecer suas necessidades e criar a mensagem ideal.
Black Friday 2020 – O que o seu eCommerce não pode deixar de fazer
A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.
Black Friday 2020 eCommerce Marketing Toolbox
No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.
Know Your Customers: How to Optimize Personas with RFM
Each customer is, at the same time, different and unique. Why, then, treat all your customers „like everyone else” by sending generic and mass messages?
Lost — Rozdział IV — Jak komunikować się z klientami?
Grupa najliczniejsza — niestety. Coś poszło nie tak i na jednym zakupie się skończyło. Nie ma jednak co płakać nad rozlanym mlekiem, bo pozyskanie klienta jest najprawdopodobniej najdroższe w całej ścieżce konwersji. O tych klientów warto zawalczyć!
