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Tracking

Data Processing & Collection Strategy — Part I

Data Processing & Collection Strategy — Part I

As companies operating in the digital world, we need to collect and process the customer's data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

Andre Floriano
Andre Floriano
Big data
Customer Intelligence for eCommerce

Customer Intelligence for eCommerce

With regarding information, "Intelligence" is the process of decision-making based on data analysis. In other words, collect data, process these data, connect the dots (make sense of these data), and take the most appropriate decision. This is information-based intelligence. We all need that.

Andre Floriano
Andre Floriano
eCommerce
Inteligência do Cliente para E-commerce

Inteligência do Cliente para E-commerce

No que diz respeito à informação, "Inteligência" é o processo de tomada de decisão com base na análise de dados. Em outras palavras, colete dados, processe esses dados, conecte os pontos (dê sentido a esses dados) e tome a decisão mais apropriada. Isso é inteligência baseada em informações.

Andre Floriano
Andre Floriano
Artificial intelligence
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Having an eCommerce business? Here's how a tracker can help you increase ROAS

Having an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides