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Tutorials & Guides

Black Friday 2020 — O Que o Seu E-commerce Não Pode Deixar de Fazer

Black Friday 2020 — O Que o Seu E-commerce Não Pode Deixar de Fazer

A ninguém, especialmente gerentes de e-commerce, precisa ser ensinado o que são Black Friday ou Cyber Monday, coletivamente chamadas de Black Week. Porém, vale a pena esclarecer algumas questões relacionadas a esta semana para evitar estresse desnecessário e desperdício de recursos de marketing.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
Black Friday 2020: Przybornik Marketera

Black Friday 2020: Przybornik Marketera

Nikomu, a w szczególności eCommerce managerom, nie trzeba tłumaczyć, czym jest Black Friday, Cyber Monday, zbiorczo czesto nazywane Black Weekend. Warto natomiast wyjaśnić kilka kwestii z nim zwiazanych, aby uniknąć niepotrzebnego stresu i marnowania cennych marketingowych zasobów.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Having an eCommerce business? Here's how a tracker can help you increase ROAS

Having an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Google Analytics — The most important statistics for eCommerce

Google Analytics — The most important statistics for eCommerce

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

Jakub Papuga
Jakub Papuga
Tutorials & Guides
eCommerce transfer-friendly: Let’s talk about WebP

eCommerce transfer-friendly: Let’s talk about WebP

For many, our recently introduced feature, which supports automatic conversion of images into WebP format, might not seem very exciting as it should from the beginning. An Image is just an image — it has to catch the eye, inform, and look stunning —, right?

Marcin Lewek
Marcin Lewek
Tutorials & Guides
eCommerce transfer-friendly — kilka słów o kompresji WebP

eCommerce transfer-friendly — kilka słów o kompresji WebP

Dla wielu wprowadzona ostatnio aktualizacja edrone, która pozwala na automatyczną konwersję obrazów na format WebP we wspieranych funkcjonalnościach, wydaje się zmianą ledwie kosmetyczną.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Customer Care in the Age of Digital Technologies

Customer Care in the Age of Digital Technologies

Understanding the importance of customer care in the digital age and how you can improve your eCommerce with it is a game-changer for your business.

Andre Floriano
Andre Floriano
Tutorials & Guides