Nemira is a book publisher from Romania. Its newsletters are segmented, so each group of readers gets a message matched to it.
The result is a 30% open rate and €2,100 of revenue for every 1,000 emails sent.
Nemira
Segmented newsletters for a Romanian book publisher: 30% open rate and €2,100 revenue per 1,000 emails.
€2,100
revenue per 1,000 emails sent
30%
open rate of segmented newsletters
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