With regarding information, “Intelligence” is the process of decision-making based on data analysis. In other words, collect data, process these data, connect the dots (make sense of these data), and take the most appropriate decision. This is information-based intelligence. We all need that.

It is undeniable that what we’re going through — the global COVID pandemic, followed by lockdowns, losses, and economic disorder — is unprecedented. Therefore, we all know that chaos is the byproduct of confusion during times of great challenges and that that has a direct impact on buying behaviors.

The virtual shopping assistant provided by AVA will conduct natural, unscripted conversations — using natural language, with all colloquialism and meaning understandable only by humans — with eCommerce customers.

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

A Poland-based marketing technology company just announced a U$ 5.3 million investment to fuel their ambitions of building a marketing one-stop-shop for e-commerce.

There are two key characteristics that make the e-commerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

“Data is the new oil” is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

In the previous part, we’ve briefly described the idea behind edrone AVA: a virtual assistant speaking the same way as a biological one. To speak – so simple, right? Looking at Siri clumsiness, we might get quite another impression.

While trying to overleap competition, there is usually no point in desperate trials of doing something the same way but faster, better because it’s at least problematic, especially when you are developing your product in many directions.

National Centre of Research and Development announced verdicts of the “quick path” competition. edrone as one of the winners will receive a grant for the R & D project worth 12 591 156.25 PLN aiming towards research NLU technology, with particular emphasis on e-commerce and Voice Commerce.

We have briefly described the true meaning of on-site marketing recently. That was the theory, but still, it’s good to turn it into practice, isn’t it? To the point! In the following article, we’ll lean over use-cases and decide which on-site option will be the best for them. Let’s do it!

I would like to confess something. The following text was meant to be a click-bait-guide with protips for banners usage. However, while researching for it, I quickly faced the question: what on-site marketing really is? We all know it… do we?