Smart recommendations are an evergreen trend and a must-have for eCommerce operations looking for an edge over competitors. But is this essential in all industries where choices are made based on unmeasurable factors, like fashion?

Your marketing strategy might be focused on email, social media, blogs, influencers, etc.; however, your number one “window” to show the real identity of your eCommerce and so engage your visitors, turning them into loyal customers, is closer than you think: your website (your eCommerce’s home).

People understand words with ease (usually). It’s a bit harder for computers, but we can represent words with numbers to make them comprehensive. Not just any numbers, but vectors. Surprisingly, it’s a common language for us, and that can lead to quite impressive things.

Your e-commerce website is not only a catalog or an online product shelf. It’s a place where you can listen and talk to your visitors and communicate with them using a library of tools powered by modern technology.

Word2Vec is a Machine Learning method of building a language model based on Deep Learning ideas; however, a neural network that is used here is rather shallow (consists of only one hidden layer).

Imagine if the title of this post was “The Secret to Success”! It would sound cliche, right? Every time we hear someone saying that they know “the secret” to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

As companies operating in the digital world, we need to collect and process the customer’s data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

Each customer is, at the same time, different and unique. Why, then, treat them “like everyone else”, sending generic and mass messages? Let’s approach them in a more personalized way! Let’s analyze their consumption behaviors, know their needs and create the ideal message.

Everyone once heard that “knowledge is power”. That’s not true — as many other popular saying that we keep repeating without at least reflect on it. Knowledge is potential power. That’s it! Power derives from the application of what we know. Therefore, “Applied knowledge is power!”. Yes, it is.

With regarding information, “Intelligence” is the process of decision-making based on data analysis. In other words, collect data, process these data, connect the dots (make sense of these data), and take the most appropriate decision. This is information-based intelligence. We all need that.

It is undeniable that what we’re going through — the global COVID pandemic, followed by lockdowns, losses, and economic disorder — is unprecedented. Therefore, we all know that chaos is the byproduct of confusion during times of great challenges and that that has a direct impact on buying behaviors.

The virtual shopping assistant provided by AVA will conduct natural, unscripted conversations — using natural language, with all colloquialism and meaning understandable only by humans — with eCommerce customers.