Each customer is, at the same time, different and unique. Why, then, treat all your customers „like everyone else” by sending generic and mass messages?

You may not remember, but you have already been convinced to buy a product through cross-selling.

With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email Marketing — literally.

For a long time, e-commerce companies have used a marketing strategy based only on attractive photos, without major concerns with product descriptions. But the internet is very dynamic.

The challenges we’re facing should not, at any point, shadow the light of hope and calmness. At edrone, we strongly believe that the existence and the work of e-commerces throughout the world are proving to be a safe haven for our most valuable asset: health.

Another Black Week is in the books, but the emotions are still flying high. Some of the stores have extended their promotions until the end of this week, nonetheless, we can already analyze the results of shopping event of this year.

Every advertising ecosystem is different, and each of them has distinct possibilities for reaching their audience. Each of them has its advantages and disadvantages.

Let’s welcome a new customer on board — Leifheit! This German brand is best known for their household products which they have been selling through distributors in a B2B model since 1959. After 60 years, they have started to sell their products directly to consumers through their online store, adding a new distribution channel to […]

Storytelling is one of the most effective marketing methods and the main challenge for content designers. The leading advertising agencies in the world emphasize the enormous role played by storytelling in the creation of brand image.

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which […]

On the eve of its third anniversary, edrone launches a new service plan for its largest customers. The Enterprise plan is now available as an experience cloud and features both marketing automation and CRM functionalities. How much is edrone Enterprise going to cost?

 On the eve of its third anniversary, edrone launches a new service […]

You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or […]