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On-Site Marketing for eCommerce

On-Site Marketing for eCommerce

Your eCommerce website is not only a catalog or an online product shelf. It's a place where you can listen and talk to your visitors and communicate with them using a library of tools powered by modern technology.

Andre Floriano
Andre Floriano
Customer Experience
Word2vec Explained

Word2vec Explained

Word2Vec is a Machine Learning method of building a language model based on Deep Learning ideas; however, a neural network that is used here is rather shallow (consists of only one hidden layer).

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Success Leaves Clues

Success Leaves Clues

Imagine if the title of this post was "The Secret to Success"! It would sound cliche, right? Every time we hear someone saying that they know "the secret" to this or that thing we tend to be skeptical. And there is nothing wrong about that — your skepticism.

Andre Floriano
Andre Floriano
Artificial intelligence
Data Processing & Collection Strategy — Part I

Data Processing & Collection Strategy — Part I

As companies operating in the digital world, we need to collect and process the customer's data while making sure he/she is aware of what pieces of data are being used, as well as how, why, and when they are being used.

Andre Floriano
Andre Floriano
Big data
RFM Analysis for eCommerce

RFM Analysis for eCommerce

Each customer is, at the same time, different and unique. Why, then, treat them "like everyone else", sending generic and mass messages? Let's approach them in a more personalized way! Let's analyze their consumption behaviors, know their needs and create the ideal message.

Andre Floriano
Andre Floriano
RFM
Customer Intelligence — Best Practices

Customer Intelligence — Best Practices

Everyone once heard that "knowledge is power". That's not true — as many other popular saying that we keep repeating without at least reflect on it. Knowledge is potential power. That's it! Power derives from the application of what we know. Therefore, "Applied knowledge is power!". Yes, it is.

Andre Floriano
Andre Floriano
Artificial intelligence
Customer Intelligence for eCommerce

Customer Intelligence for eCommerce

With regarding information, "Intelligence" is the process of decision-making based on data analysis. In other words, collect data, process these data, connect the dots (make sense of these data), and take the most appropriate decision. This is information-based intelligence. We all need that.

Andre Floriano
Andre Floriano
eCommerce
Real-time state of eCommerce

Real-time state of eCommerce

Each year we process over 30,000,000 transactions from over 1000 eCommerce stores on five continents. During Black Friday, Black Week, or (this year) Black Month, it's number rises significantly. How much exactly? In which sectors?

Marcin Lewek
Marcin Lewek
Big data