≡ edrone Blog
You've successfully subscribed to edrone
Great! Next, complete checkout for full access to edrone
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
The Psychology Behind Hitting the Buy Button

The Psychology Behind Hitting the Buy Button

It is undeniable that what we're going through — the global COVID pandemic, followed by lockdowns, losses, and economic disorder — is unprecedented. Therefore, we all know that chaos is the byproduct of confusion during times of great challenges and that that has a direct impact on buying behaviors.

Andre Floriano
Andre Floriano
Customer Experience
AVA in a Nutshell: R&D Scope

AVA in a Nutshell: R&D Scope

The virtual shopping assistant provided by AVA will conduct natural, unscripted conversations — using natural language, with all colloquialism and meaning understandable only by humans — with eCommerce customers.

Marcin Lewek
Marcin Lewek
AVA
Black Friday 2020 eCommerce Marketing Toolbox

Black Friday 2020 eCommerce Marketing Toolbox

No one, especially eCommerce managers, needs to be explained what Black Friday or Cyber Monday are, collectively often referred to as Black Week. However, it is worth clarifying a few issues related to it to avoid unnecessary stress and waste of valuable marketing resources.

Andre Floriano
Andre Floriano
Tutorials & Guides
edrone secures funding of USD 5.3 million to fuel ambitions of becoming a one-stop-shop for eCommerce

edrone secures funding of USD 5.3 million to fuel ambitions of becoming a one-stop-shop for eCommerce

A Poland-based marketing technology company just announced a USD 5.3 million investment to fuel their ambitions of building a marketing one-stop-shop for eCommerce.

Marcin Lewek
Marcin Lewek
Deep learning
Having an eCommerce business? Here's how a tracker can help you increase ROAS

Having an eCommerce business? Here's how a tracker can help you increase ROAS

There are two key characteristics that make the eCommerce industry so interesting and exciting: high growth rates and constant changes. The most interesting part is that the pace is not going to slow down.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Google Analytics — The most important statistics for eCommerce

Google Analytics — The most important statistics for eCommerce

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

Jakub Papuga
Jakub Papuga
Tutorials & Guides
AVA in a Nutshell: Part II – Voice as a tool

AVA in a Nutshell: Part II – Voice as a tool

In the previous part, we've briefly described the idea behind edrone AVA: a virtual assistant speaking the same way as a biological one. To speak - so simple, right? Looking at Siri clumsiness, we might get quite another impression.

Marcin Lewek
Marcin Lewek
Artificial intelligence
AVA In a Nutshell

AVA In a Nutshell

While trying to overleap competition, there is usually no point in desperate trials of doing something the same way but faster, better because it's at least problematic, especially when you are developing your product in many directions.

Marcin Lewek
Marcin Lewek
Artificial intelligence