first eCRM for eCommerce
Why should you start segmenting your customers now?
When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]
edrone now available for enterprise customers!
On the eve of its third anniversary, edrone launches a new service plan for its largest customers. The Enterprise plan is now available as an experience cloud and features both marketing automation and CRM functionalities. How much is edrone Enterprise going to cost? On the eve of its third anniversary, edrone launches a new service package. Under the name ‘Enterprise’ we will find an offer aimed at top eCommerce players. edrone Enterprise is a plan that includes all currently available functionalities of the company’s eCRM platform. The enterprise package is available as an experience cloud […]
Not so fast! Creative ways to keep your subscribers!
You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or convert satisfied customers. Unfortunately, not everyone decides to stay longer. The moment you choose to unsubscribe from your mailing list is not necessarily the end of your relationship. Luckily, clicking the I do not want to receive the newsletter button […]
Marketing Machine – Recommendation Frame
Find out more about our existing features! Marketing Machine Online shops have competitive advantage when using edrone marketing machine. Our module in edrone called Marketing Machine will personalized your main web page so each of your visitors can receive an offer based on his/her personal preferences and expectations. This groundbreaking technology allows the shop owners to create recommendations best suited to your customers based on their shopping behaviors. edrone Marketing Machine is more then recommendation frame. Thanks to machine learning online shop will change with your visitors. Every visit, every interaction and even refresh of […]
From a lead to a loyal customer. A tale in three acts.
For lack a better word, the term “lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer? Act 1. Lead on the horizon A lead appears when interest in the product occurs. Let’s take a moment to go back offline and into traditional commerce. Picture a passerby who simply passes a storefront and does not even look at the shopwindow. And then another passerby […]
edrone at GDPR conference
Well prepared for Black Friday, together with the office of Pilch Piotrowski & Partnerzy, on Thursday, November 23, we visited the conference entitled “GDPR in marketing” in order to prepare the e-commerce industry for developing regulations. Att. Marcin Pilch performed as one of the speakers and shared his knowledge on how edrone adapts the marketing automation system to laws. We will share with you the experience gained during discussions with other lawyers and industry practitioners. GDPR (General Data Protection Regulation) is not a single act, but a group of regulations on issues related to processing […]
London calling. ☰edrone at the e-commerce EXPO
Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities. However, we did not think that the number of visitors to our stand would exceed our expectations. It was better than simply fine. Let the proof of that be the fact that we did not even have the time to eat our meals. Give up the lunch? Or at least the […]
Omnichannel, the new direction in e-commerce
Shopping is a pleasure, but it is also a sad obligation. For those tired of rummaging in the store shelves, but also those who are going wild while shopping – omnichannel in trade will be good news; this means combining multiple shopping paths into one and freely switching between them. The main assumption of omnichannel involves interweaving the sales channels. The name is not accidental – in Latin omni means “everything”. And customers want this “everything”. And they are greedy in this desire. They want the goods that they choose to always be available, in […]
Send SMS to customer!
Possibility of bulk SMSs is a very applicable and useful marketing channel which helps to be successful in today’s, yet mobile world. This should not be surprising – open rate in the case of SMS messages stays at the level of 98% and this within three minutes after the transmission! Isn’t it impressing? As we all know, smartphones rule the mobile market today, and adjusting to it is nowadays in fact the necessity of virtually any company. There is no mercy here. No other tool provides such excellent effects as the transmission of SMS making […]
Exit Pop-ups – the difficult art of retaining customers
If you were to ask randomly encountered people what is a pop up, the most common response (of course other than “Pop up? Never heard of it”) would be: “It’s an annoying popping up window”. Exactly. You would think that exit pop ups are just like intrusive flies circling around our head – i.e. that they irritate everyone. But is that really the case? Does every user have to feel irritation at the very sight of a popping up notification box? We will try to convince you, that a well-designed pop up provides great benefits. […]