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We are all cohorts

We are all cohorts

In the following article, we will focus on recommendation systems. Do they act as an intelligent salesperson, offering every client tailored offers, or rather… are they like a lazy salesperson, offering a couple of ready-made sets of products?

Marcin Lewek
Marcin Lewek
Artificial intelligence
eCommerce in the Beauty & Personal Care Sector

eCommerce in the Beauty & Personal Care Sector

The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.

Aleksandra Stankowska
Aleksandra Stankowska
eCommerce
12 proven strategies for saving abandoned carts

12 proven strategies for saving abandoned carts

Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!

edrone
edrone
Customer experience
Why the Natural Language is so Important?

Why the Natural Language is so Important?

Although sometimes overrated to the detriment of non-verbal one, language is an essential part of communication. It’s pretty apparent for us, yet we don’t even consider it worthy of explaining.

edrone
edrone
Marketing theory
7 best eCommerce strategies 
to fully leverage Black Friday

7 best eCommerce strategies to fully leverage Black Friday

Black Friday is fast approaching! On November 26, shopaholics will be able to hunt for the price reductions and discounts lurking in every corner!

Aleksandra Stankowska
Aleksandra Stankowska
eCommerce
eCommerce in the Consumer Electronics sector

eCommerce in the Consumer Electronics sector

Consumer electronics are the perfect showcase for everything marketing automation can do.

edrone
edrone
Case study
5 ways to get customers to visit 
your Online Store again

5 ways to get customers to visit your Online Store again

The hypercompetitive world of eCommerce offers customers more choices than they could ever take advantage of. There are basically infinite options for everything.

Aleksandra Stankowska
Aleksandra Stankowska
Customer experience
7 ways to minimize returns in ecommerce

7 ways to minimize returns in ecommerce

Returns are simply a fact of life in retailing generally and ecommerce in particular. In fact, a generous, customer-friendly return policy is a key element of a successful online sales operation.

edrone
edrone
Marketing theory