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Marketing Automation for e-commerce

Marketing Automation for e-commerce

What is marketing automation? It can be defined as conducting marketing and sales activities by means of software in order to streamline and optimize processes.

Aleksandra Stankowska
Aleksandra Stankowska
Marketing automation
How did Leifheit earn an extra €8965 thanks to Marketing Automation?

How did Leifheit earn an extra €8965 thanks to Marketing Automation?

Leifheit has been selling household essentials for more than 60 years. These include accessories for cleaning, ironing, cooking and storage. The store has everything a customer may need to keep their home tidy and comfortable.

Aleksandra Stankowska
Aleksandra Stankowska
Case study
Accessibility in E-Commerce

Accessibility in E-Commerce

According to the World Health Organization, around 15% of the world’s population experience some sort of disability – that currently amounts to more than 1 billion people!

Pedro Paranhos
Pedro Paranhos
UX
Packvertising: using packaging to take it up to the big brands

Packvertising: using packaging to take it up to the big brands

Many brands sink insane budgets into paid advertising and bear little from it. And to make matters worse, paid advertising will only get more expensive. You need to innovate to compete against competitors with seemingly bottomless ad budgets. Packvertising is one of these innovative methods.

edrone
edrone
Marketing theory
Mosquito – how to stand out in a competitive industry and achieve an Open Rate of 92.6%?

Mosquito – how to stand out in a competitive industry and achieve an Open Rate of 92.6%?

The fashion industry is one of the most competitive markets. The Mosquito quickly became aware of this when the brand faced the challenges presented by the rapidly developing e-commerce sector.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing
What is Social Proof and how to apply it in E-Commerce

What is Social Proof and how to apply it in E-Commerce

Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.

Pedro Paranhos
Pedro Paranhos
Nemira – how did a bookshop use 3 simple scenarios to achieve a 913% return on its investment?

Nemira – how did a bookshop use 3 simple scenarios to achieve a 913% return on its investment?

Nemira online bookshop, in partnership with edrone, has succeeded in meeting one of its biggest challenges. The company has achieved the near impossible task of recreating the magical atmosphere of a stationary bookshop in an online setting.

edrone
edrone
Case study
What is a product data-sheet and what should it look like?

What is a product data-sheet and what should it look like?

Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing