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Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called “psychophysical dualism”. This was especially present in the texts of Descartes and postulates the separation of the psychological aspect of humanity from its physicality. The British philosopher Gilbert Ryle described this position as a “Ghost in the Machine”. The machine is, of course, the body while the spirit is the collective mind, soul, and intelligence of the individual, which makes us unique and efficient. Without the “spirit”, the machine is nothing more than a passive tool that works only when someone requires, it […]

10 Facebook Ads campaigns for ecommerce that you have to try!

10 Facebook Ads campaigns for ecommerce that you have to try!

Many online shops are starting to expand their brand awareness through advertising campaigns exclusively within Google, which is a big mistake. To disregard the power of Facebook Ads can be a hiccup, especially in some industries. A well thought through and effective campaign on Facebook or Instagram can generate a high return on investment. I will present 10 Facebook Ads campaigns which can be a great success! The article is very inspiring, you won’t find detailed information here about how to conduct a given scenario step by step, but you will get to know a […]

B2B or B2C? Why not both?

B2B or B2C? Why not both?

Let’s welcome a new customer on board — Leifheit! This German brand is best known for their household products which they have been selling through distributors in a B2B model since 1959. After 60 years, they have started to sell their products directly to consumers through their online store, adding a new distribution channel to their well-established B2B model. Currently they employ over 1100 people and have customers in 80 countries. We’ve teamed up with e-point to help them in digital transformation process.  „When a company has been operating successfully in B2B model for so […]

Do you know what your champions think?

Do you know what your champions think?

The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which is the frequency of purchases, and Monetary meaning how much has the customer spent at our online store to date. It allows us to assess the customers, as well as his or her needs and expectations in terms of the […]

Dawn of communication apps? A new toy for e-commerce.

Dawn of communication apps? A new toy for e-commerce.

We all know what Text Messaging is and we know how to use Chat and Messaging apps. E-commerce is adopting those two channels however both have its drawbacks. Text messaging is limited by the number of signs you can use and the fact it is accepting only text, no rich media. It is fairly expensive in comparison to other communication means as far as business usage is concern. Messaging apps are great in terms of communication however you need to be either connected to messenger solution or download an app. There are also some security […]

Why should you start segmenting your customers now?

When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]

edrone now available for enterprise customers!

edrone now available for enterprise customers!

On the eve of its third anniversary, edrone launches a new service plan for its largest customers. The Enterprise plan is now available as an experience cloud and features both marketing automation and CRM functionalities. How much is edrone Enterprise going to cost?

 On the eve of its third anniversary, edrone launches a new service package. Under the name ‘Enterprise’ we will find an offer aimed at top eCommerce players. edrone Enterprise is a plan that includes all currently available functionalities of the company’s eCRM platform. The enterprise package is available as an experience cloud […]

Not so fast! Creative ways to keep your subscribers!

Not so fast! Creative ways to keep your subscribers!

You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or convert satisfied customers. Unfortunately, not everyone decides to stay longer. The moment you choose to unsubscribe from your mailing list is not necessarily the end of your relationship. Luckily, clicking the I do not want to receive the newsletter button […]

Marketing Machine – Recommendation Frame

Find out more about our existing features! Marketing Machine Online shops have competitive advantage when using edrone marketing machine. Our module in edrone called Marketing Machine will personalized your main web page so each of your visitors can receive an offer based on his/her personal preferences and expectations. This groundbreaking technology allows the shop owners to create recommendations best suited to your customers based on their shopping behaviors. edrone Marketing Machine is more then recommendation frame. Thanks to machine learning online shop will change with your visitors. Every visit, every interaction and even refresh of […]

Push Notifications

New Feature Mission Control -> Enagagements -> Push Newsletter Add bigger picture to your Push Newsletter and engage your customers. In design add image for Push Newsletter. Remember that this picture can be a gif as well. Add subject and message plus logo and you are ready to send best Push Newsletter. Now we can test our creation review Remember that first “cklick” Send Push Test shows sign up message to Push Newsletter. Second “click” Wyślij Push Test shows your masterpiece. Do not hesitate to contact us @ hello@edrone.me #edrone #push #newsletter #newfeature

By Daniele Zedda • 18 February

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By Daniele Zedda • 18 February

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