≡edrone BLOG
The first eCRM designed for eCommerce. AI fueled Marketing Machine & Customer Intelligence.
Do you know what your champions think?
The RFM methodology allows us to easily understand customers based on their purchasing behavior, although its biggest advantage is in the easiness of creating communications and campaigns for selected segments. When analyzing customers with the use of this method we take into consideration three values: Recency meaning the time since the last purchase, Frequency which is the frequency of purchases, and Monetary meaning how much has the customer spent at our online store to date. It allows us to assess the customers, as well as his or her needs and expectations in terms of the […]
Dawn of communication apps? A new toy for e-commerce.
We all know what Text Messaging is and we know how to use Chat and Messaging apps. E-commerce is adopting those two channels however both have its drawbacks. Text messaging is limited by the number of signs you can use and the fact it is accepting only text, no rich media. It is fairly expensive in comparison to other communication means as far as business usage is concern. Messaging apps are great in terms of communication however you need to be either connected to messenger solution or download an app. There are also some security […]
Why should you start segmenting your customers now?
When we work with clients it is always useful to categorize them in some way, usually segmentation is related to a business objective or the client’s contribution to the brand. One of the most common ways to do this type of categorization is through a methodology called RFM – “Recency, Frequency, Monetary Value”. This technique is one of the simplest customer segmentation methods to implement, and at the same time one of the best results in the short term. It is based on the famous Pareto principle, according to which 20% of the clients generate 80% of […]
edrone now available for enterprise customers!
On the eve of its third anniversary, edrone launches a new service plan for its largest customers. The Enterprise plan is now available as an experience cloud and features both marketing automation and CRM functionalities. How much is edrone Enterprise going to cost? On the eve of its third anniversary, edrone launches a new service package. Under the name ‘Enterprise’ we will find an offer aimed at top eCommerce players. edrone Enterprise is a plan that includes all currently available functionalities of the company’s eCRM platform. The enterprise package is available as an experience cloud […]
Not so fast! Creative ways to keep your subscribers!
You probably don’t need convincing how effective e-mail is as a channel of communication with a customers. Promotions, new products, cross and up-selling actions or promotion of internal content. Each of us sends such messages. Unfortunately, it sometimes happens that we lose this laboriously acquired lead. We organize promotions and competitions, distribute discount codes or convert satisfied customers. Unfortunately, not everyone decides to stay longer. The moment you choose to unsubscribe from your mailing list is not necessarily the end of your relationship. Luckily, clicking the I do not want to receive the newsletter button […]
Marketing Machine – Recommendation Frame
Find out more about our existing features! Marketing Machine Online shops have competitive advantage when using edrone marketing machine. Our module in edrone called Marketing Machine will personalized your main web page so each of your visitors can receive an offer based on his/her personal preferences and expectations. This groundbreaking technology allows the shop owners to create recommendations best suited to your customers based on their shopping behaviors. edrone Marketing Machine is more then recommendation frame. Thanks to machine learning online shop will change with your visitors. Every visit, every interaction and even refresh of […]
Push Notifications
New Feature Mission Control -> Enagagements -> Push Newsletter Add bigger picture to your Push Newsletter and engage your customers. In design add image for Push Newsletter. Remember that this picture can be a gif as well. Add subject and message plus logo and you are ready to send best Push Newsletter. Now we can test our creation review Remember that first “cklick” Send Push Test shows sign up message to Push Newsletter. Second “click” Wyślij Push Test shows your masterpiece. Do not hesitate to contact us @ hello@edrone.me #edrone #push #newsletter #newfeature
From a lead to a loyal customer. A tale in three acts.
For lack a better word, the term “lead” is usually translated into Polish as a potential customer. Well, it’s not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer? Act 1. Lead on the horizon A lead appears when interest in the product occurs. Let’s take a moment to go back offline and into traditional commerce. Picture a passerby who simply passes a storefront and does not even look at the shopwindow. And then another passerby […]
edrone at GDPR conference
Well prepared for Black Friday, together with the office of Pilch Piotrowski & Partnerzy, on Thursday, November 23, we visited the conference entitled “GDPR in marketing” in order to prepare the e-commerce industry for developing regulations. Att. Marcin Pilch performed as one of the speakers and shared his knowledge on how edrone adapts the marketing automation system to laws. We will share with you the experience gained during discussions with other lawyers and industry practitioners. GDPR (General Data Protection Regulation) is not a single act, but a group of regulations on issues related to processing […]
London calling. ☰edrone at the e-commerce EXPO
Ten minutes for a meeting – that was the iron rule which we had agreed on a few days before the beginning of the trade fair. We knew that there would be a lot of visitors, including those interested in ☰edrone and its capabilities. However, we did not think that the number of visitors to our stand would exceed our expectations. It was better than simply fine. Let the proof of that be the fact that we did not even have the time to eat our meals. Give up the lunch? Or at least the […]