In the following article, we will focus on recommendation systems. Do they act as an intelligent salesperson, offering every client tailored offers, or rather… are they like a lazy salesperson, offering a couple of ready-made sets of products?
The Beauty & Personal Care Sector is one of the largest industries in the market today. This should come as no surprise since we are used to cosmetics being available anywhere and anytime. We have everything we need at our fingertips: from skin care products, cosmetics, perfumes to hair products.
Abandoned carts are one of those few eCommerce problems that haven’t been completely solved yet. But you do have options!
Although sometimes overrated to the detriment of non-verbal one, language is an essential part of communication. It’s pretty apparent for us, yet we don’t even consider it worthy of explaining.
Consumer electronics are the perfect showcase for everything marketing automation can do.
Returns are simply a fact of life in retailing generally and ecommerce in particular. In fact, a generous, customer-friendly return policy is a key element of a successful online sales operation.