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How will Online Ads work without third-party cookies?

How will Online Ads work without third-party cookies?

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.

Pedro Paranhos
Pedro Paranhos
Cookies
Arguing with Language: Inter Annotator Agreement

Arguing with Language: Inter Annotator Agreement

When it comes to processing natural language and developing smart voice assistants for eCommerce, sooner or later, you will encounter the term Inter-Annotator Agreement. Such an agreement is critical for the illusion of understanding words by a machine.

Marcin Lewek
Marcin Lewek
NLP
Using Marketing Automation to boost Customer Lifetime Value

Using Marketing Automation to boost Customer Lifetime Value

As the digital landscape continues to evolve, companies must be focused on increasing customer lifetime value (CLV) by looking at the entire customer lifecycle to identify the opportunities that Marketing Automation (MA) offers.

edrone
edrone
Customer Intelligence
The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

The Evolution of Browser Privacy: Federated Learning of Cohorts (FLoC)

Indeed, we live in interesting times in terms of how much has changed in digital marketing and eCommerce. One example of this is that we are expecting very soon an entire embargo on cookie stored data, referred to as third party cookies.

Marcin Lewek
Marcin Lewek
Marketing theory
Email Deliverability: 18 ways to keep your newsletter out of spam folders

Email Deliverability: 18 ways to keep your newsletter out of spam folders

Are you creating attractive content but not getting the email deliverability or open rates you want? We’re here to help! Follow these 18 tips to make sure your emails will actually reach your customers’ inboxes.

Pedro Paranhos
Pedro Paranhos
Email marketing
Hey Facebook: a few words about wake words

Hey Facebook: a few words about wake words

Facebook stuck out from the other giants, commonly referred to as the "big four" in terms of voice solutions. It's a euphemism anyway because not everyone is aware that Facebook has devices with a voice interface at all.

Marcin Lewek
Marcin Lewek
Voice
Benford's Law: Is the reality hardcoded?

Benford's Law: Is the reality hardcoded?

At edrone, we collect tons of data. There is information about the order value among this data, and as you probably assume, there are lots of random values there. But in fact they aren't entirely random.

Marcin Lewek
Marcin Lewek
Big data
Word2vec: Loss Function

Word2vec: Loss Function

The difference between probabilistic output vectors and target vectors is crucial for the network to learn. How can you measure this difference? What does the learning process look like? How do we indicate when our model is smart enough?

Marcin Lewek
Marcin Lewek
Artificial intelligence