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Email Deliverability: 18 ways to keep your newsletter out of spam folders

Email Deliverability: 18 ways to keep your newsletter out of spam folders

Are you creating attractive content but not getting the email deliverability or open rates you want? We’re here to help! Follow these 18 tips to make sure your emails will actually reach your customers’ inboxes.

Pedro Paranhos
Pedro Paranhos
Email marketing
Hey Facebook: a few words about wake words

Hey Facebook: a few words about wake words

Facebook stuck out from the other giants, commonly referred to as the "big four" in terms of voice solutions. It's a euphemism anyway because not everyone is aware that Facebook has devices with a voice interface at all.

Marcin Lewek
Marcin Lewek
Voice
Benford's Law: Is the reality hardcoded?

Benford's Law: Is the reality hardcoded?

At edrone, we collect tons of data. There is information about the order value among this data, and as you probably assume, there are lots of random values there. But in fact they aren't entirely random.

Marcin Lewek
Marcin Lewek
Big data
Word2vec: Loss Function

Word2vec: Loss Function

The difference between probabilistic output vectors and target vectors is crucial for the network to learn. How can you measure this difference? What does the learning process look like? How do we indicate when our model is smart enough?

Marcin Lewek
Marcin Lewek
Artificial intelligence
Behold the Marketing Machine

Behold the Marketing Machine

An AI application asks the user what product category he is interested in (i.e. women/men/kids) and displays this category's bestsellers. Then, with each user's on-site activity, the machine knows his expectations and displays customized offers.

Andre Floriano
Andre Floriano
Artificial intelligence
To seek is to speak. Are conversation and search engines, in fact, the same thing?

To seek is to speak. Are conversation and search engines, in fact, the same thing?

eCommerce customers usually don't get excited about search engines in online stores. They treat them as something wholly finished, complete. This is a shame, as they are in constant development, yet consumers alienated by them years ago have much higher expectations.

Marcin Lewek
Marcin Lewek
Artificial intelligence
Cookie Wars

Cookie Wars

Even if you don’t know the details of what cookies are all about, you’re certainly already familiar with them. If you didn’t know that, go clear all the cookies in your browser right now and then go visit Amazon, Gmail or Facebook.

edrone
edrone
Cookies
Augmented Stylist

Augmented Stylist

Smart recommendations are an evergreen trend and a must-have for eCommerce operations looking for an edge over competitors. But is this essential in all industries where choices are made based on unmeasurable factors, like fashion?

Marcin Lewek
Marcin Lewek
Artificial intelligence