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New functionalities, more tools and enhanced features - time for an edrone update!

New functionalities, more tools and enhanced features - time for an edrone update!

There’s a lot to talk about this time so let’s dive right into it. Here’s a list of everything that’s new, improved, optimized, easier-to-use, more powerful and generally better than before.

edrone
edrone
Features
DynamoDB - Cost reduction of scan() method

DynamoDB - Cost reduction of scan() method

In our company, some time ago we started receiving alarms about exceeding the quota for one of the tables in Amazon DynamoDB. This caused alerts in other parts of the system as the table is used by many different processes.

Piotr Mucha
Piotr Mucha
Engineering
Ghost’s Engine: How exactly the recommendations work

Ghost’s Engine: How exactly the recommendations work

Information is essential to properly recommend items. When we know something about a user all we have to do is confront him/her with AI, and a ghost hidden in the Marketing Machine will take care of rest.

Marcin Lewek
Marcin Lewek
Tutorials & Guides
Superscalar Advisory: How to think about recommendations

Superscalar Advisory: How to think about recommendations

Marketing Machine is our trademark for sets of recommendation algorithms that are easy to implement in every eCommerce. They rely on various, sometimes simple, yet efficient recommendation methods, turning each shop into a "Marketing Machine".

Marcin Lewek
Marcin Lewek
Artificial intelligence
Ghost in the Marketing Machine

Ghost in the Marketing Machine

One of the many views regarding the philosophy of the mind is called „psychophysical dualism.” It was especially present in the texts of Descartes and postulated the separation of the psychological aspect of humanity from its physicality.

Marcin Lewek
Marcin Lewek
Columns
Cross-selling & up-selling: Maximizing opportunity from each sale

Cross-selling & up-selling: Maximizing opportunity from each sale

It’s no secret that driving traffic to your site is a complex and costly process. Increase your revenue by selling more to existing customers!

edrone
edrone
Cross-selling
Engaging customers vs Spamming customers - How to stay on the right side?

Engaging customers vs Spamming customers - How to stay on the right side?

When you first use a powerful marketing automation tool like edrone, you might be surprised to learn about the incredible variety of ways you suddenly have to engage with customers.

edrone
edrone
Marketing automation
How will Online Ads work without third-party cookies?

How will Online Ads work without third-party cookies?

Third-party cookies are on the way out, and that might seem like good news for anyone concerned about online privacy. But personalized online ads aren’t going anywhere. So what will replace third-party cookies? Meet the main contenders.

Pedro Paranhos
Pedro Paranhos
Cookies