≡edrone BLOG
The first eCRM designed for eCommerce. AI fueled Marketing Machine & Customer Intelligence.
Jean Louis David — edrone Case Study
Exclusive and renowned Brand. More than 70 salons in Poland, hundreds of thousands of clients registered in CRM, more than six hundred hairdressers. Operational booking system ready for scheduling all clients… but there is the catch. All of the saloons are closed because of COVID-19. What we gonna do now? Jean Louis David, the Brand we are talking about, is a worldwide franchise of hairdressing saloons, regarding the number of POS’s, number two in the world, and first in Europe. Sadly — along with other similar facilities — all salons were closed since the end […]
eCommerce transfer-friendly: Let’s talk about WebP
For many, our recently introduced feature, which supports automatic conversion of images into WebP format, might not seem very exciting as it should from the beginning. An Image is just an image — it has to catch the eye, inform, and look stunning —, right? As always, the devil is in the details, and these details, when taken from a broader perspective, matter. Also, the devil’s not so black as he is painted. Or should I say (refreshing a bit this old proverb), the devil’s not so black as he is pictured? Especially when you […]
Customer Care in the Age of Digital Technologies
Understanding the importance of customer care in the digital age and how you can improve your eCommerce with it is a game-changer for your business. It is no secret that serving customers well should be the priority of any eCommerce that wants to increase its sales, have a good reputation with customers, and a prominent position in the market. However, with the evolution of technologies and new functionalities coming to the market, this has even more importance now. In this scenario, Customer Care — in other words, the way customers are served when they interact […]
Getting to Know Your Customers: How to Optimize Your Persona with RFM
Each customer is at the same time different and unique. Why, then, treat all your customers “like everyone else” by sending generic and mass messages? Getting to know your customers should be the number one priority of your business, so you can approach them in a more personalized way, increasing your sales as a consequence. The best way to do that is by analyzing their consumption behavior, knowing their needs, and then creating your ideal message. In other words, you want to smartly segment! To start with, there are two main aspects, if you will, […]
Cross-selling for eCommerce: How to Sell More to the Same Customers
You may not remember but you have already been convinced to buy a product through cross-selling. One company that does this very well is Amazon, both on its product and checkout pages, with the section “People who viewed this also viewed” — dedicated to products related to what the customer is looking for. This sales modality, in addition to increasing the profits of your e-commerce, should be done to solve the customer’s dilemmas and improve the shopping experience across your communication channels (website, social media, email). In this article, you will see what cross-selling is, […]
The Hidden Power of Newsletters: E-mail Marketing is better than never
With the advent of social media and the enormous possibilities of advertising on these venues, many companies have turned their backs to Email marketing — literally. These companies are certainly leaving tons of money on the table. Why? Because Email Marketing is still the best option to increase your customer retention. Of course, social advertising is crucial to bring more (good and qualified) leads, potential customers to your business. However, the retention game is still more effectively played on the personalized Email Marketing field. You are probably thinking: “Email is old school; people are no […]
Copywriting For eCommerce: Turning Words into Money
For a long time, eCommerce companies have used a marketing strategy based only on attractive photos, without major concerns with product descriptions. But the internet is very dynamic. Changes happen every day. With the evolution of Search Engine Optimization (SEO), descriptions must be better in order for an eCommerce to appear on the top positions of Google. In addition to beautiful photos and technical descriptions, texts are also essential to increase eCommerce sales. To write texts that sell and turn words into money, nothing is better than Copywriting. Let’s refresh the essence of Copywriting Copywriting […]
The state of eCommerce
The challenges we’re facing should not, at any point, shadow the light of hope and calmness. At edrone, we strongly believe that the existence and the work of eCommerces throughout the world are proving to be a safe haven for our most valuable asset: health. Shopping online goes beyond comfort; it is now more important than ever before in e-commerce history a way to guarantee that: the COVID-19 reduces it’s spreading speed; the people in every country have access to all the necessary resources they need at home. Therefore, in an honest effort to contribute […]
Black Friday 2019 – What actually has happened?
Another Black Week is in the books, but the emotions are still flying high. Some of the stores have extended their promotions until the end of this week, nonetheless, we can already analyze the results of shopping event of this year. The presented stats are based on data coming from our customers. So what then? Was Black Friday 2019 another record, or not? As marketers, we are obliged to say: it depends! 😉 On what? Let’s set up some basics first: Every opened and active shop has a chance to notice significant income during this […]
10 Facebook Ads campaigns for eCommerce that you have to try!
Many online shops are starting to expand their brand awareness through advertising campaigns exclusively within Google, which is a big mistake. To disregard the power of Facebook Ads can be a hiccup, especially in some industries. A well thought through and effective campaign on Facebook or Instagram can generate a high return on investment. I will present 10 Facebook Ads campaigns which can be a great success! The article is very inspiring, you won’t find detailed information here about how to conduct a given scenario step by step, but you will get to know a […]