
What is Social Proof and how to apply it in E-Commerce
Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.

Nemira – how did a bookshop use 3 simple scenarios to achieve a 913% return on its investment?
Nemira online bookshop, in partnership with edrone, has succeeded in meeting one of its biggest challenges. The company has achieved the near impossible task of recreating the magical atmosphere of a stationary bookshop in an online setting.

What is a product data-sheet and what should it look like?
Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.

5 changes in SEO to watch in 2022
Wondering how to optimize your website so that Google will display it in its top search results? Everyone is. The trick to effective SEO optimization is to keep up with all the changes browsers and search engines introduce. Unfortunately, there are a lot of them but it’s a challenge