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Packvertising: using packaging to take it up to the big brands

Packvertising: using packaging to take it up to the big brands

Many brands sink insane budgets into paid advertising and bear little from it. And to make matters worse, paid advertising will only get more expensive. You need to innovate to compete against competitors with seemingly bottomless ad budgets. Packvertising is one of these innovative methods.

edrone
edrone
Marketing theory
Mosquito – how to stand out in a competitive industry and achieve an Open Rate of 92.6%?

Mosquito – how to stand out in a competitive industry and achieve an Open Rate of 92.6%?

The fashion industry is one of the most competitive markets. The Mosquito quickly became aware of this when the brand faced the challenges presented by the rapidly developing e-commerce sector.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing
What is Social Proof and how to apply it in E-Commerce

What is Social Proof and how to apply it in E-Commerce

Persuasion is a tricky subject – after all, no one likes to be manipulated. However, like it or not, we are all influenced in some way or another all the time. One of the ways we are influenced is through a concept called Social Proof.

Pedro Paranhos
Pedro Paranhos
Nemira – how did a bookshop use 3 simple scenarios to achieve a 913% return on its investment?

Nemira – how did a bookshop use 3 simple scenarios to achieve a 913% return on its investment?

Nemira online bookshop, in partnership with edrone, has succeeded in meeting one of its biggest challenges. The company has achieved the near impossible task of recreating the magical atmosphere of a stationary bookshop in an online setting.

edrone
edrone
Case study
What is a product data-sheet and what should it look like?

What is a product data-sheet and what should it look like?

Today’s e-commerce market requires e-store business owners to demonstrate inventiveness and always be one step ahead of the competition. To succeed in this industry, it is obligatory to know how to effectively attract customers and encourage them to make a purchase.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing
How to create newsletters? – 3 newsletter types you must know

How to create newsletters? – 3 newsletter types you must know

Email marketing is one of the most effective ways of contacting customers. It is estimated that by 2025 email will be used by more than 4.5 billion people.

Aleksandra Stankowska
Aleksandra Stankowska
Newsletter
Abandoned shopping carts: what are they and how can they be recovered? – 4 effective methods

Abandoned shopping carts: what are they and how can they be recovered? – 4 effective methods

Abandoned shopping carts are defined as a situation where a customer adds products to the shopping cart but, for some reason, fails to pay for the purchase and leaves the website.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing
Building a mailing list? Use these tips for better results!

Building a mailing list? Use these tips for better results!

If you want your email marketing email campaigns to be more effective and get better results, you should first build or extend your mailing list.

Aleksandra Stankowska
Aleksandra Stankowska
Content marketing